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Mailchimp Open Rate by Automations

The Open Rate by Automations metric measures the percentage of contacts who opened emails sent through an automation workflow, providing insights into the effectiveness of the workflow.

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Open Rate by Automations 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Open Rate by Automations"?
The Open Rate by Automations metric in Mailchimp reports the percentage of subscribers who opened an email sent through an automation. This metric helps you measure the success of your automated campaigns by showing how engaging your emails are over time. With this data, you can optimize your content or adjust your audiences, ultimately leading to higher engagement and more conversions.
Example: Open Rate by Automation is useful to see how well automated campaigns perform. For example, if a welcome series has a lower open rate than a re-engagement campaign, it could indicate that the messaging needs to be revised for better engagement.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Open Rate by Automations in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Open Rate by Automations using Databox, follow these steps:

  1. 1
    Connect Mailchimp that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Open Rate by Automations on the Performance screen
  6. 6
    Get Open Rate by Automations performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Open Rate by Automations
Mailchimp integration with Databox Track Open Rate by Automations from Mailchimp in Databox GET STARTED

Basics

  • Description
    The Open Rate by Automations metric measures the percentage of contacts who opened emails sent through an automation workflow, providing insights into the effectiveness of the workflow.
  • Category
    Email
  • Date Added
    2015-04-28
  • Default Format
    Percentage
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, yearly, quarterly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    No
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    current Learn more
  • API Endpoint
    https://{dc}.api.mailchimp.com/3.0/automations

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