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Mailchimp
Open Rate by Automations
The Open Rate by Automations metric measures the percentage of contacts who opened emails sent through an automation workflow, providing insights into the effectiveness of the workflow.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "Open Rate by Automations"?
The Open Rate by Automations metric in Mailchimp reports the percentage of subscribers who opened an email sent through an automation. This metric helps you measure the success of your automated campaigns by showing how engaging your emails are over time. With this data, you can optimize your content or adjust your audiences, ultimately leading to higher engagement and more conversions.
Example: Open Rate by Automation is useful to see how well automated campaigns perform. For example, if a welcome series has a lower open rate than a re-engagement campaign, it could indicate that the messaging needs to be revised for better engagement.
Visualizations
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Bar and Line Chart
Used to show comparisons between values.
How to track Open Rate by Automations in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Open Rate by Automations using Databox, follow these steps:
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1Connect Mailchimp that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Open Rate by Automations on the Performance screen
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6Get Open Rate by Automations performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Open Rate by Automations
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
General
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DescriptionThe Open Rate by Automations metric measures the percentage of contacts who opened emails sent through an automation workflow, providing insights into the effectiveness of the workflow.
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CategoryEmail
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Date Added2015-04-28
Specification
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Metric Typecurrent
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DimensionalYes
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Decimal DigitsYes
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Currency UnitsNo
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GranularitiesDaily, weekly, monthly, yearly, quarterly and all-time.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from now to now.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Default FormatPercentage
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Cumulative GraphNo
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Favorable Trendincreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksNo
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