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Google Analytics 4 Ecommerce Purchases

The Ecommerce Purchases metric measures the total number of completed purchases made on an ecommerce website, including the quantity of items purchased and revenue generated.

With Databox you can track all your metrics from various data sources in one place.

Ecommerce Purchases 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Ecommerce Purchases"?
The Ecommerce Purchases metric in Google Analytics 4 tracks the total number of completed purchases made on an ecommerce website. It provides key insights into the value and performance of ecommerce transactions, including revenue, average order value, and purchase conversion rate. This metric allows businesses to identify trends in customer behavior and make data-driven decisions to improve their ecommerce strategy.
Example: Example: Analyzing ecommerce purchases metric can help an online retailer track revenue generated from their website's online sales.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Ecommerce Purchases in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Ecommerce Purchases using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Ecommerce Purchases on the Performance screen
  6. 6
    Get Ecommerce Purchases performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Ecommerce Purchases
Google Analytics 4 integration with Databox Track Ecommerce Purchases from Google Analytics 4 in Databox GET STARTED

Google Analytics 4 Ecommerce Purchases included in Dashboard Templates 2

  • Live view

    Shopify, Facebook & Google Analytics 4 Online Sales

    This dashboard allows a Shopify store owner to see online sales stats in-line with Facebook Ads and Google Analytics 4. Focus in on top product performance, ecommerce purchases, and audience overviews.

    Shopify Facebook Ads Google Analytics 4
  • Live view

    Website Monetisation Overview

    Download this free dashboard to get full insights into your online sales. Keep an eye on your product performance, conversion rate, and revenue.

    Google Analytics 4

Basics

  • Description
    The Ecommerce Purchases metric measures the total number of completed purchases made on an ecommerce website, including the quantity of items purchased and revenue generated.
  • Category
    Website Analytics
  • Subcategory
    Purchases
  • Date Added
    2021-01-19
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://analyticsdata.googleapis.com/v1beta/properties/{propertyId}:runReport

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