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Google Ads Conversion Value

The Conversion Value metric represents the total value of all conversions completed by an advertiser during their ad campaign, taking into account the assigned value of each conversion. It is a measure of the success and ROI of the campaign.

With Databox you can track all your metrics from various data sources in one place.

Conversion Value 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Conversion Value"?
Conversion Value is a metric in Google AdWords that measures the monetary value of conversions. It takes into account the revenue generated from a particular conversion, the profit from that conversion and any other additional parameters that figure into a conversion's value. By assigning a monetary value to conversions, advertisers can identify which keywords, ad groups and campaigns are generating the highest return on investment (ROI). This metric allows advertisers to make more informed decisions about where to allocate their ad spend and optimize their campaigns for better performance.
Example: A company that sells high-end watches uses Conversion Value to track the total sales revenue generated from Adwords campaigns. This helps them optimize bidding strategies and allocate budget for campaigns with the highest return on investment.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Conversion Value in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Conversion Value using Databox, follow these steps:

  1. 1
    Connect Google Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Conversion Value on the Performance screen
  6. 6
    Get Conversion Value performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Conversion Value
Google Ads integration with Databox Track Conversion Value from Google Ads in Databox GET STARTED

Google Ads Conversion Value included in Dashboard Templates 2

  • Live view

    Google Ads PPC Performance

    The AdWords PPC dashboard template gives a complete view of all the fundamental ad metrics, including cost-per-click, click-through rate and impressions.

    Google Ads
  • Live view

    Google Ads Performance Overview

    Analyze your campaigns, ad groups, keywords and engagement metrics to improve your return on investment (ROI).

    Google Ads

Google Ads Conversion Value included in Report Templates 1

  • Details

    Google Ads Report Template

    Use this Google Ads report to share and present insights into campaign performance, keyword performance, CPC, conversation rates, and more.

    Google Ads

Basics

  • Description
    The Conversion Value metric represents the total value of all conversions completed by an advertiser during their ad campaign, taking into account the assigned value of each conversion. It is a measure of the success and ROI of the campaign.
  • Category
    Advertising
  • Subcategory
    Conversions
  • Date Added
    2016-06-03
  • Default Format
    0.00
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    hourly, daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://googleads.googleapis.com/v18/customers/{customer-id}/googleAds:search

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