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Google Ads Conversion Value

The Conversion Value metric represents the total value of all conversions completed by an advertiser during their ad campaign, taking into account the assigned value of each conversion. It is a measure of the success and ROI of the campaign.

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Conversion Value 2.190,879

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About
Tech details

Conversion Value is a metric in Google AdWords that measures the monetary value of conversions. It takes into account the revenue generated from a particular conversion, the profit from that conversion and any other additional parameters that figure into a conversion's value. By assigning a monetary value to conversions, advertisers can identify which keywords, ad groups and campaigns are generating the highest return on investment (ROI). This metric allows advertisers to make more informed decisions about where to allocate their ad spend and optimize their campaigns for better performance.

Example: A company that sells high-end watches uses Conversion Value to track the total sales revenue generated from Adwords campaigns. This helps them optimize bidding strategies and allocate budget for campaigns with the highest return on investment.

Visualizations

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How to track Conversion Value in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Conversion Value using Databox, follow these steps:

1
Connect Google Ads that contains the metric you want to track
2
Select the metric you want to track from the list of available metrics
3
Drag and drop the selected metric onto your dashboard
4
Watch your dashboard populate in seconds
5
Put Conversion Value on the Performance screen
6
Get Conversion Value performance daily with Scorecards or as a weekly digest
7
Set Goals to track and improve performance of Conversion Value

Goals

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