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Google Ads Cost / Conversion

Cost/Conversion is a Google AdWords metric that measures the amount of money spent on a campaign divided by the number of conversions (desired actions taken by users). This metric helps advertisers determine the efficiency of their campaigns and optimize them accordingly to achieve their conversion goals at a lower cost.

With Databox you can track all your metrics from various data sources in one place.

Cost / Conversion 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Cost / Conversion"?
The Cost/Conversion metric in Google Adwords refers to the cost incurred by the advertiser for every conversion achieved through the ad campaign. The conversion can be any desired action by the user, such as filling out a form or making a purchase. The cost is divided by the number of conversions to give the cost per conversion. This metric is crucial in measuring the efficiency of ad spend as it helps advertisers understand how much they are spending to acquire each conversion. A lower cost per conversion indicates better efficiency and profitability for the campaign.
Example: A company selling online courses tracks the Cost / Conversion metric to determine the cost of acquiring a new student. It helps optimize their ads to reduce costs while still driving conversions.
This metric has one or more equivalents:

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Cost / Conversion in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Cost / Conversion using Databox, follow these steps:

  1. 1
    Connect Google Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Cost / Conversion on the Performance screen
  6. 6
    Get Cost / Conversion performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Cost / Conversion
Google Ads integration with Databox Track Cost / Conversion from Google Ads in Databox GET STARTED

Google Ads Cost / Conversion included in Dashboard Templates 4

  • Live view

    Video Marketing for Awareness & Conversions

    Use this free dashboard template to track how awareness video is leading to branded and high-intent searches, track your Facebook ads and Google Ads performance and return on your ad spend.

    Facebook Ads Google Ads Facebook Pages
  • Live view

    Google Ads PPC Performance

    The AdWords PPC dashboard template gives a complete view of all the fundamental ad metrics, including cost-per-click, click-through rate and impressions.

    Google Ads
  • Live view

    PPC Performance Overview

    Overview of your PPC performance with key metrics from Google Ads and Semrush.

    SEMrush Google Ads
  • Live view

    Google Ads: Competitive Health Template

    This dashboard leverages rolling Adwords traffic trends and KPIs to constantly monitor the competitive search landscape that your account occupies.

    Google Ads

Google Ads Cost / Conversion included in Report Templates 2

  • Details

    Google Ads Advanced Report Template

    Use this Google Ads advanced report to share high-level and in-depth metrics of your Google Ads performance. Present key insights like CPC, Conversion Rate, Keyword Drilldown, and more.

    Google Ads
  • Details

    Google Ads Report Template

    Use this Google Ads report to share and present insights into campaign performance, keyword performance, CPC, conversation rates, and more.

    Google Ads

Basics

  • Description
    Cost/Conversion is a Google AdWords metric that measures the amount of money spent on a campaign divided by the number of conversions (desired actions taken by users). This metric helps advertisers determine the efficiency of their campaigns and optimize them accordingly to achieve their conversion goals at a lower cost.
  • Category
    Advertising
  • Subcategory
    Conversions
  • Date Added
    2016-06-03
  • Default Format
    PrefixCurrency
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    hourly, daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    decreasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://googleads.googleapis.com/v18/customers/{customer-id}/googleAds:search

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