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Google Ads Cost / Conversion

Cost/Conversion is a Google AdWords metric that measures the amount of money spent on a campaign divided by the number of conversions (desired actions taken by users). This metric helps advertisers determine the efficiency of their campaigns and optimize them accordingly to achieve their conversion goals at a lower cost.

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Cost / Conversion 2.190,879

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About
Technical Details

The Cost/Conversion metric in Google Adwords refers to the cost incurred by the advertiser for every conversion achieved through the ad campaign. The conversion can be any desired action by the user, such as filling out a form or making a purchase. The cost is divided by the number of conversions to give the cost per conversion. This metric is crucial in measuring the efficiency of ad spend as it helps advertisers understand how much they are spending to acquire each conversion. A lower cost per conversion indicates better efficiency and profitability for the campaign.

Example: A company selling online courses tracks the Cost / Conversion metric to determine the cost of acquiring a new student. It helps optimize their ads to reduce costs while still driving conversions.

This metric has one or more equivalents:

Cost per Conversion

Visualizations

Number

Used to show a simple Metric or to draw attention to one key number.

How to track Cost / Conversion in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Cost / Conversion using Databox, follow these steps:

1
Connect Google Ads that contains the metric you want to track
2
Select the metric you want to track from the list of available metrics
3
Drag and drop the selected metric onto your dashboard
4
Watch your dashboard populate in seconds
5
Put Cost / Conversion on the Performance screen
6
Get Cost / Conversion performance daily with Scorecards or as a weekly digest
7
Set Goals to track and improve performance of Cost / Conversion

Goals

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