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Google Ads Impressions

Impressions is a metric in Google Adwords that refers to the number of times your ad has been displayed to potential customers on the Google search results page or on websites and apps that are part of the Google Display Network.

With Databox you can track all your metrics from various data sources in one place.

Impressions 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Impressions"?
Impressions refer to the number of times your ad was shown on the search result page or on a website within the Google network. It is an important metric to monitor as it helps to understand the visibility and reach of your ads. A high number of impressions indicate that your ad is being seen by a large number of people, but it does not necessarily mean there was an engagement with your ad. To improve engagement and conversion rates, it is critical to analyze other metrics such as click-through rates and conversion rates.
Example: Impressions metric can be used to measure the number of times an ad appears on a search results page for a particular keyword. For example, a company targeting the keyword "shoes" may have 10,000 impressions in a week.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Impressions in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions using Databox, follow these steps:

  1. 1
    Connect Google Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impressions on the Performance screen
  6. 6
    Get Impressions performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impressions
Google Ads integration with Databox Track Impressions from Google Ads in Databox GET STARTED

Google Ads Impressions included in Dashboard Templates 4

  • Live view

    Video Marketing for Awareness & Conversions

    Use this free dashboard template to track how awareness video is leading to branded and high-intent searches, track your Facebook ads and Google Ads performance and return on your ad spend.

    Facebook Ads Google Ads Facebook Pages
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    Google AdWords Monthly Performance

    This dashboard allows you to compare cost per click and contacts gained to previous periods.

    HubSpot Marketing Google Ads
  • Live view

    Google Ads PPC Performance

    The AdWords PPC dashboard template gives a complete view of all the fundamental ad metrics, including cost-per-click, click-through rate and impressions.

    Google Ads
  • Live view

    PPC Performance Overview

    Overview of your PPC performance with key metrics from Google Ads and Semrush.

    SEMrush Google Ads

Google Ads Impressions included in Report Templates 3

  • Details

    Google Ads Report Template

    Use this Google Ads report to share and present insights into campaign performance, keyword performance, CPC, conversation rates, and more.

    Google Ads
  • Details

    Google Ads Advanced Report Template

    Use this Google Ads advanced report to share high-level and in-depth metrics of your Google Ads performance. Present key insights like CPC, Conversion Rate, Keyword Drilldown, and more.

    Google Ads
  • Details

    Paid Ads Report Template

    High-level insights into Facebook Ads, Google Ads, & LinkedIn Ads

    Facebook Ads Google Ads LinkedIn Ads

Basics

  • Description
    Impressions is a metric in Google Adwords that refers to the number of times your ad has been displayed to potential customers on the Google search results page or on websites and apps that are part of the Google Display Network.
  • Category
    Advertising
  • Subcategory
    Impressions
  • Date Added
    2016-06-03
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    hourly, daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://googleads.googleapis.com/v16/customers/{customer-id}/googleAds:search

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