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X (Twitter) Ads Impressions

Impressions represent the number of times a Twitter user sees a specific tweet or ad on their timeline or search results page. It includes both organic and paid views.

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Impressions 2.190,879

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About
Tech details

Impressions represent the number of times a tweet or ad is displayed to a user on Twitter, regardless of whether they interact with it or not. It measures how many times a tweet or ad is seen, and can help determine the reach and visibility of a campaign. However, it should be noted that a high number of impressions does not necessarily mean a campaign is successful, as engagement metrics like clicks, retweets, and conversions are more indicative of actual user interaction.

Example: A coffee shop wants to track how many times their sponsored tweet promoting a new latte was seen by Twitter users in their target audience. They use the Impressions metric to measure this.

Visualizations

Number

Used to show a simple Metric or to draw attention to one key number.

How to track Impressions in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions using Databox, follow these steps:

1
Connect X (Twitter) Ads that contains the metric you want to track
2
Select the metric you want to track from the list of available metrics
3
Drag and drop the selected metric onto your dashboard
4
Watch your dashboard populate in seconds
5
Put Impressions on the Performance screen
6
Get Impressions performance daily with Scorecards or as a weekly digest
7
Set Goals to track and improve performance of Impressions

Goals

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