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X (Twitter) Ads Replies

Replies metric measures the number of replies to a promoted tweet, which can help gauge the engagement and conversation generated by an ad.

With Databox you can track all your metrics from various data sources in one place.

Replies 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Replies"?
The Replies metric in TwitterAds measures the number of times users have directly responded to your ad with a public reply. This metric provides insight on the level of engagement your ad is receiving from your target audience. By analyzing the number and sentiment of replies, advertisers can better understand their audience's perspective and improve their campaign targeting and messaging strategies for more effective results.
Example: Replies metric helps to measure engagement and gauge brand preference by showing how many people replied to your ad with comments, questions, or feedback. #TwitterAds
This metric has one or more equivalents:
Help Scout Mailbox integration with Databox Replies Sent
Help Scout Mailbox integration with Databox Replies Sent per Day
Help Scout Mailbox integration with Databox Replies per Day per User (%)
Outreach integration with Databox Replied Prospects
Outreach integration with Databox Replied Emails
Outreach integration with Databox Replied (Sequence)
Outreach integration with Databox Replies (Sequence)

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Replies in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Replies using Databox, follow these steps:

  1. 1
    Connect X (Twitter) Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Replies on the Performance screen
  6. 6
    Get Replies performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Replies
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
X (Twitter) Ads integration with Databox Track Replies from X (Twitter) Ads in Databox GET STARTED

X (Twitter) Ads Replies included in Dashboard Templates 1

  • Live view

    X (Twitter) Ads Account Overview

    This dashboard will give you an overview of impressions, clicks and spends across all your Twitter Ads campaigns.

    X (Twitter) Ads

X (Twitter) Ads Replies included in Report Templates 1

  • Details

    Social Media Ads Overview Report Template

    Enhance your social media advertising and dive into performance metrics for your Facebook, TikTok, LinkedIn, and X ads—all in one easy-to-use template. Perfect for understanding what’s driving results and optimizing your ad spend.

    Facebook Ads LinkedIn Ads X (Twitter) Ads TikTok Ads

General

  • Description
    Replies metric measures the number of replies to a promoted tweet, which can help gauge the engagement and conversation generated by an ad.
  • Category
    Advertising
  • Subcategory
    Comments

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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