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Replies metric measures the number of replies to a promoted tweet, which can help gauge the engagement and conversation generated by an ad.

With Databox you can track all your metrics from various data sources in one place.

Replies 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Replies"?
The Replies metric in TwitterAds measures the number of times users have directly responded to your ad with a public reply. This metric provides insight on the level of engagement your ad is receiving from your target audience. By analyzing the number and sentiment of replies, advertisers can better understand their audience's perspective and improve their campaign targeting and messaging strategies for more effective results.
Example: Replies metric helps to measure engagement and gauge brand preference by showing how many people replied to your ad with comments, questions, or feedback. #TwitterAds

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Replies in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Replies using Databox, follow these steps:

  1. 1
    Connect X (Twitter) Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Replies on the Performance screen
  6. 6
    Get Replies performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Replies
X (Twitter) Ads integration with Databox Track Replies from X (Twitter) Ads in Databox GET STARTED

X (Twitter) Ads Replies included in Dashboard Templates 1

  • Live view

    X (Twitter) Ads Account Overview

    This dashboard will give you an overview of impressions, clicks and spends across all your Twitter Ads campaigns.

    X (Twitter) Ads

X (Twitter) Ads Replies included in Report Templates 1

  • Details

    Social Media Ads Overview Report Template

    Enhance your social media advertising and dive into performance metrics for your Facebook, TikTok, LinkedIn, and X ads—all in one easy-to-use template. Perfect for understanding what’s driving results and optimizing your ad spend.

    Facebook Ads LinkedIn Ads X (Twitter) Ads TikTok Ads

Basics

  • Description
    Replies metric measures the number of replies to a promoted tweet, which can help gauge the engagement and conversation generated by an ad.
  • Category
    Advertising
  • Subcategory
    Comments
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://ads-api.twitter.com/12/stats/jobs/accounts/{account_id}

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