The Video Played 50% by Campaign metric measures the number of times that a video ad has been played at least 50% of its total length as a result of a specific ad campaign.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Video Played 50% by Campaign using Databox, follow these steps:
Impressions by Campaign is a metric that shows how many times an ad was displayed to a user on Twitter, grouped by campaign. It indicates the total reach of each campaign and helps advertisers understand the exposure of their ads.
Retweets metric measures how many times people share your tweet on their own profile, increasing your reach and visibility on Twitter.
The Replies by Campaign metric measures the number of direct responses to tweets in a specific campaign. It helps evaluate the engagement and effectiveness of the campaign in generating conversation and interest among Twitter users.
Follows is a Twitter Ads metric that measures the total number of accounts that have followed your Twitter account after seeing your ad.
Clicks by Campaign metric measures the total number of clicks on ads within a specific campaign, indicating the effectiveness of the ad in generating user interest.
The App Clicks by Campaign metric measures the number of clicks on ads that lead to downloads or installs of the advertised app, segmented by campaign. It helps advertisers track the effectiveness of their campaigns in driving app installations.
The Video Played 75% by Campaign metric measures the number of times a video ad was played at least 75% of its total length, providing insights into ad engagement and the potential effectiveness of the campaign.
The Video Call to Action by Campaign metric measures the number of clicks a video ad received on its call-to-action button, broken down by campaign.