Track all of your key business metrics from one screen
GET STARTED
X (Twitter) Ads Account Overview
This dashboard will give you an overview of impressions, clicks and spends across all your Twitter Ads campaigns.
X (Twitter) Ads
Spend by Campaign
Spend by Campaign metric refers to the total amount of money spent on a particular advertising campaign on Twitter Ads platform.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "Spend by Campaign"?
Spend by Campaign is a metric in Twitter Ads that represents the total amount of money spent on a particular ad campaign over a predefined period. This metric includes all costs associated with the campaign, such as ad placement fees, targeting costs, and any additional charges. It's an essential metric for advertisers as it helps them understand the ROI of their Twitter Ads campaigns and optimize their spending accordingly. To get an accurate picture of the campaign's effectiveness, it's essential to track spend by campaign alongside other key performance metrics such as clicks, impressions, and conversions.
Example: A company wants to compare the advertising spend across multiple campaigns to determine which one is the most cost-effective in terms of generating leads.
Visualizations
-
Bar and Line Chart
Used to show comparisons between values.
How to track Spend by Campaign in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Spend by Campaign using Databox, follow these steps:
-
1Connect X (Twitter) Ads that contains the metric you want to track
-
2Select the metric you want to track from the list of available metrics
-
3Drag and drop the selected metric onto your dashboard
-
4Watch your dashboard populate in seconds
-
5Put Spend by Campaign on the Performance screen
-
6Get Spend by Campaign performance daily with Scorecards or as a weekly digest
-
7Set Goals to track and improve performance of Spend by Campaign
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
X (Twitter) Ads Spend by Campaign included in Dashboard Templates 1
X (Twitter) Ads Spend by Campaign included in Report Templates 1
-
Details
Social Media Ads Overview Report Template
Enhance your social media advertising and dive into performance metrics for your Facebook, TikTok, LinkedIn, and X ads—all in one easy-to-use template. Perfect for understanding what’s driving results and optimizing your ad spend.
General
-
DescriptionSpend by Campaign metric refers to the total amount of money spent on a particular advertising campaign on Twitter Ads platform.
-
CategoryAdvertising
Specification
-
Metric Typegeneral
-
DimensionalYes
-
Decimal DigitsYes
-
Currency UnitsYes
-
GranularitiesDaily, weekly, monthly, quarterly, yearly and all-time.
-
Custom Relative PeriodsYes
-
Data AvailabilityAt sync, it ranges from 3 years ago to now.
-
Retroactive Data UpdatesExisting data is purged in favor of the most recent synced data.
-
Future Data AvailableNo
Visualization
-
Default FormatPrefixCurrency
-
Cumulative GraphYes
-
Favorable Trendincreasing
-
Media CreativesNo
-
ForecastsYes
-
BenchmarksNo
Related Metrics
-
X (Twitter) Ads
Tweet Engagements
Tweet Engagements is a metric that measures the total number of interactions received by a tweet, including clicks, retweets, likes, and replies.
-
X (Twitter) Ads
Impressions by Campaign
Impressions by Campaign is a metric that shows how many times an ad was displayed to a user on Twitter, grouped by campaign. It indicates the total reach of each campaign and helps advertisers understand the exposure of their ads.
-
X (Twitter) Ads
Retweets by Campaign
Retweets by Campaign metric is a measure of the number of retweets generated by a Twitter Ads campaign. It helps gauge campaign's reach, impact and audience engagement.
-
X (Twitter) Ads
Follows
Follows is a Twitter Ads metric that measures the total number of accounts that have followed your Twitter account after seeing your ad.
-
X (Twitter) Ads
Link Clicks by Campaign
The Link Clicks by Campaign metric measures the number of times users clicked on a link within a specific ad campaign on Twitter. It helps to determine the effectiveness of the campaign's messaging and targeting in driving traffic to a website or landing page.
-
X (Twitter) Ads
Qualified Impressions by Campaign
Qualified Impressions by Campaign is a metric that measures the number of times a Twitter Ad was displayed to a potential customer who met the targeting criteria set by the advertisers.
-
X (Twitter) Ads
Billed Engagements by Campaign
Billed Engagements by Campaign is a TwitterAds metric that tracks the total number of engagements (clicks, retweets, likes, replies, and follows) generated by a particular campaign, which are charged to the advertiser.
-
X (Twitter) Ads
Video Played 75% by Campaign
The Video Played 75% by Campaign metric measures the number of times a video ad was played at least 75% of its total length, providing insights into ad engagement and the potential effectiveness of the campaign.
Build your first dashboard in 5 minutes or less
Easy-to-use analytics for growing businesses
2025 © Databox, Inc. All Rights Reserved.