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X (Twitter) Ads Spend by Campaign

Spend by Campaign metric refers to the total amount of money spent on a particular advertising campaign on Twitter Ads platform.

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Spend by Campaign 2.190,879

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About
Tech details

Spend by Campaign is a metric in Twitter Ads that represents the total amount of money spent on a particular ad campaign over a predefined period. This metric includes all costs associated with the campaign, such as ad placement fees, targeting costs, and any additional charges. It's an essential metric for advertisers as it helps them understand the ROI of their Twitter Ads campaigns and optimize their spending accordingly. To get an accurate picture of the campaign's effectiveness, it's essential to track spend by campaign alongside other key performance metrics such as clicks, impressions, and conversions.

Example: A company wants to compare the advertising spend across multiple campaigns to determine which one is the most cost-effective in terms of generating leads.

Visualizations

Bar and Line Chart

Used to show comparisons between values.

How to track Spend by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Spend by Campaign using Databox, follow these steps:

1
Connect X (Twitter) Ads that contains the metric you want to track
2
Select the metric you want to track from the list of available metrics
3
Drag and drop the selected metric onto your dashboard
4
Watch your dashboard populate in seconds
5
Put Spend by Campaign on the Performance screen
6
Get Spend by Campaign performance daily with Scorecards or as a weekly digest
7
Set Goals to track and improve performance of Spend by Campaign

Goals

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