Spend by Campaign metric refers to the total amount of money spent on a particular advertising campaign on Twitter Ads platform.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Spend by Campaign using Databox, follow these steps:
This dashboard will give you an overview of impressions, clicks and spends across all your Twitter Ads campaigns.
Enhance your social media advertising and dive into performance metrics for your Facebook, TikTok, LinkedIn, and X ads—all in one easy-to-use template. Perfect for understanding what’s driving results and optimizing your ad spend.
Impressions by Campaign is a metric that shows how many times an ad was displayed to a user on Twitter, grouped by campaign. It indicates the total reach of each campaign and helps advertisers understand the exposure of their ads.
The Likes metric on Twitter Ads measures how many times users have clicked the heart icon on your ad, indicating that they like or appreciate your content. It can help to track engagement and determine which ads are resonating with your audience.
Follows by Campaign is a metric in TwitterAds that measures the number of new followers obtained by a specific campaign or set of campaigns during a specific time period. It helps measure the success and impact of ad campaigns on gaining new followers for businesses.
Card Engagements by Campaign is a metric that measures the number of times people engage with Twitter cards in a specific campaign. This includes link clicks, retweets, favorites, and other interactions with the card.
The Link Clicks by Campaign metric measures the number of times users clicked on a link within a specific ad campaign on Twitter. It helps to determine the effectiveness of the campaign's messaging and targeting in driving traffic to a website or landing page.
The Video Played 25% by Campaign metric measures the number of times a video ad is played for at least 25% of its total length, indicating initial interest from viewers.
The Video Played 50% by Campaign metric measures the number of times that a video ad has been played at least 50% of its total length as a result of a specific ad campaign.
The Media Views by Campaign metric tracks how many times your ad's media (such as a video) has been viewed within a specific campaign.