Spend by Campaign metric refers to the total amount of money spent on a particular advertising campaign on Twitter Ads platform.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Spend by Campaign using Databox, follow these steps:
This dashboard will give you an overview of impressions, clicks and spends across all your Twitter Ads campaigns.
Tweet Engagements is a metric that measures the total number of interactions received by a tweet, including clicks, retweets, likes, and replies.
Impressions represent the number of times a Twitter user sees a specific tweet or ad on their timeline or search results page. It includes both organic and paid views.
Retweets metric measures how many times people share your tweet on their own profile, increasing your reach and visibility on Twitter.
The Replies by Campaign metric measures the number of direct responses to tweets in a specific campaign. It helps evaluate the engagement and effectiveness of the campaign in generating conversation and interest among Twitter users.
Follows is a Twitter Ads metric that measures the total number of accounts that have followed your Twitter account after seeing your ad.
Qualified Impressions by Campaign is a metric that measures the number of times a Twitter Ad was displayed to a potential customer who met the targeting criteria set by the advertisers.
The Video Starts by Campaign metric measures the total number of times a video ad has started playing across all campaigns. It helps to gauge the overall reach and engagement of video ads on Twitter.
The Media Views by Campaign metric tracks how many times your ad's media (such as a video) has been viewed within a specific campaign.