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X (Twitter) Ads Video Played 75% by Campaign

The Video Played 75% by Campaign metric measures the number of times a video ad was played at least 75% of its total length, providing insights into ad engagement and the potential effectiveness of the campaign.

With Databox you can track all your metrics from various data sources in one place.

Video Played 75% by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Video Played 75% by Campaign"?
The Video Played 75% by Campaign metric measures the percentage of users who have watched at least 75% of a video ad within a specific campaign. This metric helps marketers determine the effectiveness of their video ads by identifying how many viewers are engaged enough to watch the majority of the ad. A higher percentage indicates a stronger engagement with the ad and a higher likelihood of achieving the campaign's desired outcome, such as driving traffic or conversions. This metric can be used to optimize future campaigns and content by understanding what resonates with viewers and adjusting accordingly.
Example: A movie studio running a campaign for their latest film can use the Video Played 75% by Campaign metric to track the engagement level of users who watch the movie trailer on Twitter.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Video Played 75% by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Video Played 75% by Campaign using Databox, follow these steps:

  1. 1
    Connect X (Twitter) Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Video Played 75% by Campaign on the Performance screen
  6. 6
    Get Video Played 75% by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Video Played 75% by Campaign
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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X (Twitter) Ads integration with Databox Track Video Played 75% by Campaign from X (Twitter) Ads in Databox GET STARTED

General

  • Description
    The Video Played 75% by Campaign metric measures the number of times a video ad was played at least 75% of its total length, providing insights into ad engagement and the potential effectiveness of the campaign.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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