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X (Twitter) Ads Impressions by Campaign

Impressions by Campaign is a metric that shows how many times an ad was displayed to a user on Twitter, grouped by campaign. It indicates the total reach of each campaign and helps advertisers understand the exposure of their ads.

With Databox you can track all your metrics from various data sources in one place.

Impressions by Campaign 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Impressions by Campaign"?
Impressions by campaign is a metric that measures the total number of times an ad was shown to a Twitter user as a result of a specific advertising campaign. This metric shows the reach of the campaign and is an indication of how many people have potentially seen the ad. It is an important metric for analyzing the effectiveness of a campaign, as well as for optimizing future campaigns. The number of impressions can be affected by various factors, such as targeting options, ad creative, and bid amount.
Example: Impressions by Campaign could help a healthcare brand see which campaign is driving the most visibility, and adjust their strategy accordingly to reach more potential patients.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Impressions by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions by Campaign using Databox, follow these steps:

  1. 1
    Connect X (Twitter) Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impressions by Campaign on the Performance screen
  6. 6
    Get Impressions by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impressions by Campaign
X (Twitter) Ads integration with Databox Track Impressions by Campaign from X (Twitter) Ads in Databox GET STARTED

X (Twitter) Ads Impressions by Campaign included in Dashboard Templates 1

  • Live view

    X (Twitter) Ads Account Overview

    This dashboard will give you an overview of impressions, clicks and spends across all your Twitter Ads campaigns.

    X (Twitter) Ads

X (Twitter) Ads Impressions by Campaign included in Report Templates 1

  • Details

    Social Media Ads Overview Report Template

    Enhance your social media advertising and dive into performance metrics for your Facebook, TikTok, LinkedIn, and X ads—all in one easy-to-use template. Perfect for understanding what’s driving results and optimizing your ad spend.

    Facebook Ads LinkedIn Ads X (Twitter) Ads TikTok Ads

Basics

  • Description
    Impressions by Campaign is a metric that shows how many times an ad was displayed to a user on Twitter, grouped by campaign. It indicates the total reach of each campaign and helps advertisers understand the exposure of their ads.
  • Category
    Advertising
  • Subcategory
    Impressions
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://ads-api.twitter.com/12/stats/jobs/accounts/{account_id}

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