The Video Starts by Campaign metric measures the total number of times a video ad has started playing across all campaigns. It helps to gauge the overall reach and engagement of video ads on Twitter.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Video Starts by Campaign using Databox, follow these steps:
Tweet Engagements is a metric that measures the total number of interactions received by a tweet, including clicks, retweets, likes, and replies.
Impressions represent the number of times a Twitter user sees a specific tweet or ad on their timeline or search results page. It includes both organic and paid views.
The Replies by Campaign metric measures the number of direct responses to tweets in a specific campaign. It helps evaluate the engagement and effectiveness of the campaign in generating conversation and interest among Twitter users.
Clicks by Campaign metric measures the total number of clicks on ads within a specific campaign, indicating the effectiveness of the ad in generating user interest.
The App Clicks by Campaign metric measures the number of clicks on ads that lead to downloads or installs of the advertised app, segmented by campaign. It helps advertisers track the effectiveness of their campaigns in driving app installations.
Billed Engagements by Campaign is a TwitterAds metric that tracks the total number of engagements (clicks, retweets, likes, replies, and follows) generated by a particular campaign, which are charged to the advertiser.
The Video Played 75% by Campaign metric measures the number of times a video ad was played at least 75% of its total length, providing insights into ad engagement and the potential effectiveness of the campaign.
Media Engagements by Campaign metric measures the number of clicks on media content, including video views, photo views, and hashtag clicks, generated by a specific ad campaign.