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X (Twitter) Ads Account Overview
This dashboard will give you an overview of impressions, clicks and spends across all your Twitter Ads campaigns.
X (Twitter) Ads
Tweet Engagements
Tweet Engagements is a metric that measures the total number of interactions received by a tweet, including clicks, retweets, likes, and replies.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "Tweet Engagements"?
The Tweet Engagements metric measures the total number of interactions that a tweet has received, including likes, retweets, replies, and clicks on links or media. This metric is important because it helps advertisers determine which tweets are resonating with their target audience and can inform future ad content and targeting strategies. Additionally, Tweet Engagements can indicate how well a promoted tweet is performing and can be used to calculate the cost per engagement (CPE) of a Twitter Ads campaign.
Example: A fashion brand can use Tweet Engagements to track the number of people who engaged with their tweet featuring their latest collection launch, which can help measure the success of the campaign and determine the next steps for their social media strategy.
Visualizations
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Number
Used to show a simple Metric or to draw attention to one key number.
How to track Tweet Engagements in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Tweet Engagements using Databox, follow these steps:
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1Connect X (Twitter) Ads that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Tweet Engagements on the Performance screen
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6Get Tweet Engagements performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Tweet Engagements
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
X (Twitter) Ads Tweet Engagements included in Dashboard Templates 1
X (Twitter) Ads Tweet Engagements included in Report Templates 1
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Details
Social Media Ads Overview Report Template
Enhance your social media advertising and dive into performance metrics for your Facebook, TikTok, LinkedIn, and X ads—all in one easy-to-use template. Perfect for understanding what’s driving results and optimizing your ad spend.
General
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DescriptionTweet Engagements is a metric that measures the total number of interactions received by a tweet, including clicks, retweets, likes, and replies.
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CategoryAdvertising
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SubcategoryEngagement
Specification
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Metric Typegeneral
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DimensionalNo
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Decimal DigitsNo
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Currency UnitsNo
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GranularitiesDaily, weekly, monthly, quarterly, yearly and all-time.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from 3 years ago to now.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Cumulative GraphYes
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Favorable Trendincreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksYes
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Impressions by Campaign is a metric that shows how many times an ad was displayed to a user on Twitter, grouped by campaign. It indicates the total reach of each campaign and helps advertisers understand the exposure of their ads.
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The App Clicks by Campaign metric measures the number of clicks on ads that lead to downloads or installs of the advertised app, segmented by campaign. It helps advertisers track the effectiveness of their campaigns in driving app installations.
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Qualified Impressions by Campaign is a metric that measures the number of times a Twitter Ad was displayed to a potential customer who met the targeting criteria set by the advertisers.
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Billed Engagements by Campaign is a TwitterAds metric that tracks the total number of engagements (clicks, retweets, likes, replies, and follows) generated by a particular campaign, which are charged to the advertiser.
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Spend by Campaign metric refers to the total amount of money spent on a particular advertising campaign on Twitter Ads platform.
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The Video Played 50% by Campaign metric measures the number of times that a video ad has been played at least 50% of its total length as a result of a specific ad campaign.
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The Video Played 75% by Campaign metric measures the number of times a video ad was played at least 75% of its total length, providing insights into ad engagement and the potential effectiveness of the campaign.
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The Video Starts by Campaign metric measures the total number of times a video ad has started playing across all campaigns. It helps to gauge the overall reach and engagement of video ads on Twitter.
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