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X (Twitter) Ads Tweet Engagements

Tweet Engagements is a metric that measures the total number of interactions received by a tweet, including clicks, retweets, likes, and replies.

With Databox you can track all your metrics from various data sources in one place.

Tweet Engagements 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Tweet Engagements"?
The Tweet Engagements metric measures the total number of interactions that a tweet has received, including likes, retweets, replies, and clicks on links or media. This metric is important because it helps advertisers determine which tweets are resonating with their target audience and can inform future ad content and targeting strategies. Additionally, Tweet Engagements can indicate how well a promoted tweet is performing and can be used to calculate the cost per engagement (CPE) of a Twitter Ads campaign.
Example: A fashion brand can use Tweet Engagements to track the number of people who engaged with their tweet featuring their latest collection launch, which can help measure the success of the campaign and determine the next steps for their social media strategy.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Tweet Engagements in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Tweet Engagements using Databox, follow these steps:

  1. 1
    Connect X (Twitter) Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Tweet Engagements on the Performance screen
  6. 6
    Get Tweet Engagements performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Tweet Engagements
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
X (Twitter) Ads integration with Databox Track Tweet Engagements from X (Twitter) Ads in Databox GET STARTED

X (Twitter) Ads Tweet Engagements included in Dashboard Templates 1

  • Live view

    X (Twitter) Ads Account Overview

    This dashboard will give you an overview of impressions, clicks and spends across all your Twitter Ads campaigns.

    X (Twitter) Ads

X (Twitter) Ads Tweet Engagements included in Report Templates 1

  • Details

    Social Media Ads Overview Report Template

    Enhance your social media advertising and dive into performance metrics for your Facebook, TikTok, LinkedIn, and X ads—all in one easy-to-use template. Perfect for understanding what’s driving results and optimizing your ad spend.

    Facebook Ads LinkedIn Ads X (Twitter) Ads TikTok Ads

Basics

  • Description
    Tweet Engagements is a metric that measures the total number of interactions received by a tweet, including clicks, retweets, likes, and replies.
  • Category
    Advertising
  • Subcategory
    Engagement
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://ads-api.twitter.com/12/stats/jobs/accounts/{account_id}

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