Follows is a Twitter Ads metric that measures the total number of accounts that have followed your Twitter account after seeing your ad.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Follows using Databox, follow these steps:
This dashboard will give you an overview of impressions, clicks and spends across all your Twitter Ads campaigns.
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Impressions represent the number of times a Twitter user sees a specific tweet or ad on their timeline or search results page. It includes both organic and paid views.
Impressions by Campaign is a metric that shows how many times an ad was displayed to a user on Twitter, grouped by campaign. It indicates the total reach of each campaign and helps advertisers understand the exposure of their ads.
Retweets metric measures how many times people share your tweet on their own profile, increasing your reach and visibility on Twitter.
Retweets by Campaign metric is a measure of the number of retweets generated by a Twitter Ads campaign. It helps gauge campaign's reach, impact and audience engagement.
Replies metric measures the number of replies to a promoted tweet, which can help gauge the engagement and conversation generated by an ad.
Card Engagements by Campaign is a metric that measures the number of times people engage with Twitter cards in a specific campaign. This includes link clicks, retweets, favorites, and other interactions with the card.
Billed Engagements by Campaign is a TwitterAds metric that tracks the total number of engagements (clicks, retweets, likes, replies, and follows) generated by a particular campaign, which are charged to the advertiser.
The Video Played 75% by Campaign metric measures the number of times a video ad was played at least 75% of its total length, providing insights into ad engagement and the potential effectiveness of the campaign.