Follows is a Twitter Ads metric that measures the total number of accounts that have followed your Twitter account after seeing your ad.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Follows using Databox, follow these steps:
This dashboard will give you an overview of impressions, clicks and spends across all your Twitter Ads campaigns.
Enhance your social media advertising and dive into performance metrics for your Facebook, TikTok, LinkedIn, and X ads—all in one easy-to-use template. Perfect for understanding what’s driving results and optimizing your ad spend.
Retweets by Campaign metric is a measure of the number of retweets generated by a Twitter Ads campaign. It helps gauge campaign's reach, impact and audience engagement.
Replies metric measures the number of replies to a promoted tweet, which can help gauge the engagement and conversation generated by an ad.
Follows by Campaign is a metric in TwitterAds that measures the number of new followers obtained by a specific campaign or set of campaigns during a specific time period. It helps measure the success and impact of ad campaigns on gaining new followers for businesses.
Card Engagements by Campaign is a metric that measures the number of times people engage with Twitter cards in a specific campaign. This includes link clicks, retweets, favorites, and other interactions with the card.
Qualified Impressions by Campaign is a metric that measures the number of times a Twitter Ad was displayed to a potential customer who met the targeting criteria set by the advertisers.
Billed Engagements by Campaign is a TwitterAds metric that tracks the total number of engagements (clicks, retweets, likes, replies, and follows) generated by a particular campaign, which are charged to the advertiser.
The Video Call to Action by Campaign metric measures the number of clicks a video ad received on its call-to-action button, broken down by campaign.
The Video Starts by Campaign metric measures the total number of times a video ad has started playing across all campaigns. It helps to gauge the overall reach and engagement of video ads on Twitter.