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Follows is a Twitter Ads metric that measures the total number of accounts that have followed your Twitter account after seeing your ad.

With Databox you can track all your metrics from various data sources in one place.

Follows 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Follows"?
The Follows metric on TwitterAds tracks the number of users who have followed your Twitter account after viewing or engaging with your ads. It indicates the success of your ad campaign in building brand awareness and increasing your Twitter following. By analyzing Follows, you can determine which ads and targeting strategies are most effective at driving user engagement and building your Twitter community.
Example: A fashion brand can use the Follows metric to gauge the success of their influencer collaborations and track how many users are following their account after seeing sponsored posts. #TwitterAds

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Follows in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Follows using Databox, follow these steps:

  1. 1
    Connect X (Twitter) Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Follows on the Performance screen
  6. 6
    Get Follows performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Follows
X (Twitter) Ads integration with Databox Track Follows from X (Twitter) Ads in Databox GET STARTED

X (Twitter) Ads Follows included in Dashboard Templates 1

  • Live view

    X (Twitter) Ads Account Overview

    This dashboard will give you an overview of impressions, clicks and spends across all your Twitter Ads campaigns.

    X (Twitter) Ads

X (Twitter) Ads Follows included in Report Templates 1

  • Details

    Social Media Ads Overview Report Template

    Enhance your social media advertising and dive into performance metrics for your Facebook, TikTok, LinkedIn, and X ads—all in one easy-to-use template. Perfect for understanding what’s driving results and optimizing your ad spend.

    Facebook Ads LinkedIn Ads X (Twitter) Ads TikTok Ads

Basics

  • Description
    Follows is a Twitter Ads metric that measures the total number of accounts that have followed your Twitter account after seeing your ad.
  • Category
    Advertising
  • Subcategory
    Followers
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://ads-api.twitter.com/12/stats/jobs/accounts/{account_id}

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