The App Clicks by Campaign metric measures the number of clicks on ads that lead to downloads or installs of the advertised app, segmented by campaign. It helps advertisers track the effectiveness of their campaigns in driving app installations.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track App Clicks by Campaign using Databox, follow these steps:
Tweet Engagements is a metric that measures the total number of interactions received by a tweet, including clicks, retweets, likes, and replies.
Tweet Engagements by Campaign metric measures the total number of user engagements on branded tweets within a specific campaign, including likes, retweets, replies, and follows. #TwitterAds #SocialMediaMetrics
Impressions represent the number of times a Twitter user sees a specific tweet or ad on their timeline or search results page. It includes both organic and paid views.
Retweets metric measures how many times people share your tweet on their own profile, increasing your reach and visibility on Twitter.
Follows is a Twitter Ads metric that measures the total number of accounts that have followed your Twitter account after seeing your ad.
The Video Played 75% by Campaign metric measures the number of times a video ad was played at least 75% of its total length, providing insights into ad engagement and the potential effectiveness of the campaign.
Video Completions by Campaign metric measures the number of times a video advertisement was watched to the end, across all campaigns run on Twitter Ads.
The Video Starts by Campaign metric measures the total number of times a video ad has started playing across all campaigns. It helps to gauge the overall reach and engagement of video ads on Twitter.