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X (Twitter) Ads Media Engagements by Campaign

Media Engagements by Campaign metric measures the number of clicks on media content, including video views, photo views, and hashtag clicks, generated by a specific ad campaign.

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Media Engagements by Campaign 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Media Engagements by Campaign"?
The Media Engagements by Campaign metric measures the total number of clicks, retweets, likes, and other engagements your Twitter Ads received per campaign. It provides insight into how well your content resonates with your target audience, allowing you to optimize your ad performance and improve engagement rates. By analyzing this metric, you can identify which campaigns are most effective and make adjustments to improve future campaigns.
Example: A campaign to promote a new product where Media Engagements are used to measure how many times users interact with the ad's media elements such as clicking on a video, expanding an image, or playing a GIF.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Media Engagements by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Media Engagements by Campaign using Databox, follow these steps:

  1. 1
    Connect X (Twitter) Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Media Engagements by Campaign on the Performance screen
  6. 6
    Get Media Engagements by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Media Engagements by Campaign
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
X (Twitter) Ads integration with Databox Track Media Engagements by Campaign from X (Twitter) Ads in Databox GET STARTED

Basics

  • Description
    Media Engagements by Campaign metric measures the number of clicks on media content, including video views, photo views, and hashtag clicks, generated by a specific ad campaign.
  • Category
    Advertising
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://ads-api.twitter.com/12/stats/jobs/accounts/{account_id}

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