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X (Twitter) Ads Media Views by Campaign

The Media Views by Campaign metric tracks how many times your ad's media (such as a video) has been viewed within a specific campaign.

With Databox you can track all your metrics from various data sources in one place.

Media Views by Campaign 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Media Views by Campaign"?
The Media Views by Campaign metric measures the number of times that media assets in a Twitter Ads campaign were viewed by users. This includes video views, gif views, and image views. Marketers can use this metric to determine the popularity of their media assets and to optimize their ad creative based on performance. Media Views helps in tracking the performance of individual assets as well as campaigns as a whole. It can be used to study viewership patterns and help improve ROI by showing which media drives more engagement and conversions.
Example: Media Views by Campaign metric can be used to compare the performance of two different ad campaigns, one with video ads and the other with image ads, to determine which format is resonating better with the target audience.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Media Views by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Media Views by Campaign using Databox, follow these steps:

  1. 1
    Connect X (Twitter) Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Media Views by Campaign on the Performance screen
  6. 6
    Get Media Views by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Media Views by Campaign
Goals

Set Goals to track and improve your performance
Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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X (Twitter) Ads integration with Databox Track Media Views by Campaign from X (Twitter) Ads in Databox GET STARTED

Basics

  • Description
    The Media Views by Campaign metric tracks how many times your ad's media (such as a video) has been viewed within a specific campaign.
  • Category
    Advertising
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://ads-api.twitter.com/12/stats/jobs/accounts/{account_id}

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