The Media Views by Campaign metric tracks how many times your ad's media (such as a video) has been viewed within a specific campaign.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Media Views by Campaign using Databox, follow these steps:
Tweet Engagements is a metric that measures the total number of interactions received by a tweet, including clicks, retweets, likes, and replies.
Impressions by Campaign is a metric that shows how many times an ad was displayed to a user on Twitter, grouped by campaign. It indicates the total reach of each campaign and helps advertisers understand the exposure of their ads.
Replies metric measures the number of replies to a promoted tweet, which can help gauge the engagement and conversation generated by an ad.
Likes by Campaign is a metric that measures the total number of likes received across all tweets in a specific Twitter Ads campaign. It helps marketers gauge overall engagement and understand which campaigns are resonating with their target audience.
Follows is a Twitter Ads metric that measures the total number of accounts that have followed your Twitter account after seeing your ad.
Spend by Campaign metric refers to the total amount of money spent on a particular advertising campaign on Twitter Ads platform.
The Video Played 75% by Campaign metric measures the number of times a video ad was played at least 75% of its total length, providing insights into ad engagement and the potential effectiveness of the campaign.
Video Completions by Campaign metric measures the number of times a video advertisement was watched to the end, across all campaigns run on Twitter Ads.