Likes by Campaign is a metric that measures the total number of likes received across all tweets in a specific Twitter Ads campaign. It helps marketers gauge overall engagement and understand which campaigns are resonating with their target audience.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Likes by Campaign using Databox, follow these steps:
Impressions represent the number of times a Twitter user sees a specific tweet or ad on their timeline or search results page. It includes both organic and paid views.
Retweets by Campaign metric is a measure of the number of retweets generated by a Twitter Ads campaign. It helps gauge campaign's reach, impact and audience engagement.
The Likes metric on Twitter Ads measures how many times users have clicked the heart icon on your ad, indicating that they like or appreciate your content. It can help to track engagement and determine which ads are resonating with your audience.
Follows by Campaign is a metric in TwitterAds that measures the number of new followers obtained by a specific campaign or set of campaigns during a specific time period. It helps measure the success and impact of ad campaigns on gaining new followers for businesses.
Billed Engagements by Campaign is a TwitterAds metric that tracks the total number of engagements (clicks, retweets, likes, replies, and follows) generated by a particular campaign, which are charged to the advertiser.
Spend by Campaign metric refers to the total amount of money spent on a particular advertising campaign on Twitter Ads platform.
The Video Played 50% by Campaign metric measures the number of times that a video ad has been played at least 50% of its total length as a result of a specific ad campaign.
The Video Starts by Campaign metric measures the total number of times a video ad has started playing across all campaigns. It helps to gauge the overall reach and engagement of video ads on Twitter.