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X (Twitter) Ads Tweet Engagements by Campaign

Tweet Engagements by Campaign metric measures the total number of user engagements on branded tweets within a specific campaign, including likes, retweets, replies, and follows. #TwitterAds #SocialMediaMetrics

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Tweet Engagements by Campaign 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Tweet Engagements by Campaign"?
The Tweet Engagements by Campaign metric in TwitterAds measures the total number of engagements, such as likes, retweets, replies, follows, and clicks, that a Twitter ad campaign has generated. This metric gives advertisers insight into how well their ads are resonating with their target audience and can help optimize future campaigns for better performance. The higher the number of engagements, the more successful the campaign is in terms of audience engagement and potential conversions.
Example: "By analyzing Tweet Engagements by Campaign, we found that our #SummerSale campaign had a 35% higher engagement rate than our #MemorialDaySale campaign, leading to a 20% increase in sales."

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Tweet Engagements by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Tweet Engagements by Campaign using Databox, follow these steps:

  1. 1
    Connect X (Twitter) Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Tweet Engagements by Campaign on the Performance screen
  6. 6
    Get Tweet Engagements by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Tweet Engagements by Campaign
Goals

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Scorecards

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Metric Digest

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Metric Builder

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Data Calculations

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Performance Screen

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Basics

  • Description
    Tweet Engagements by Campaign metric measures the total number of user engagements on branded tweets within a specific campaign, including likes, retweets, replies, and follows. #TwitterAds #SocialMediaMetrics
  • Category
    Advertising
  • Subcategory
    Engagement
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://ads-api.twitter.com/12/stats/jobs/accounts/{account_id}

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