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X (Twitter) Ads Video Call To Action by Campaign

The Video Call to Action by Campaign metric measures the number of clicks a video ad received on its call-to-action button, broken down by campaign.

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Video Call To Action by Campaign 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Video Call To Action by Campaign"?
The Video Call to Action by Campaign metric is used to measure the number of times users click on a call-to-action button that is displayed during a video ad campaign. This metric is important in evaluating the effectiveness of the call-to-action message and optimizing the performance of the ad campaign. It helps advertisers understand which campaigns are driving more conversions and identify opportunities to improve the call-to-action messaging and placement. By tracking this metric, advertisers can make data-driven decisions that result in more meaningful engagement and better ROI on their ad spend.
Example: A fashion brand uses Video CTA to drive website visits. They track the metric to optimize their campaign and increase conversions.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Video Call To Action by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Video Call To Action by Campaign using Databox, follow these steps:

  1. 1
    Connect X (Twitter) Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Video Call To Action by Campaign on the Performance screen
  6. 6
    Get Video Call To Action by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Video Call To Action by Campaign
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

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X (Twitter) Ads integration with Databox Track Video Call To Action by Campaign from X (Twitter) Ads in Databox GET STARTED

Basics

  • Description
    The Video Call to Action by Campaign metric measures the number of clicks a video ad received on its call-to-action button, broken down by campaign.
  • Category
    Advertising
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://ads-api.twitter.com/12/stats/jobs/accounts/{account_id}

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