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X (Twitter) Ads Link Clicks by Campaign

The Link Clicks by Campaign metric measures the number of times users clicked on a link within a specific ad campaign on Twitter. It helps to determine the effectiveness of the campaign's messaging and targeting in driving traffic to a website or landing page.

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Link Clicks by Campaign 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Link Clicks by Campaign"?
The Link Clicks by Campaign metric in Twitter Ads shows the total number of clicks on links in your promoted tweets by campaign. This metric provides insight into which campaigns are driving the most traffic to your website or landing page, allowing you to evaluate the effectiveness of your ad campaigns and make data-driven decisions for optimization. Tracking and analyzing this metric over time can help you adjust your targeting, ad creative, and budget to maximize engagement and conversion rates.
Example: A company running a social media campaign for a new product can use the Link Clicks by Campaign metric to track the effectiveness of their ads in driving clicks to the product page.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Link Clicks by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Link Clicks by Campaign using Databox, follow these steps:

  1. 1
    Connect X (Twitter) Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Link Clicks by Campaign on the Performance screen
  6. 6
    Get Link Clicks by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Link Clicks by Campaign
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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X (Twitter) Ads integration with Databox Track Link Clicks by Campaign from X (Twitter) Ads in Databox GET STARTED

Basics

  • Description
    The Link Clicks by Campaign metric measures the number of times users clicked on a link within a specific ad campaign on Twitter. It helps to determine the effectiveness of the campaign's messaging and targeting in driving traffic to a website or landing page.
  • Category
    Advertising
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://ads-api.twitter.com/12/stats/jobs/accounts/{account_id}

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