The Link Clicks by Campaign metric measures the number of times users clicked on a link within a specific ad campaign on Twitter. It helps to determine the effectiveness of the campaign's messaging and targeting in driving traffic to a website or landing page.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Link Clicks by Campaign using Databox, follow these steps:
Impressions by Campaign is a metric that shows how many times an ad was displayed to a user on Twitter, grouped by campaign. It indicates the total reach of each campaign and helps advertisers understand the exposure of their ads.
Retweets metric measures how many times people share your tweet on their own profile, increasing your reach and visibility on Twitter.
Follows is a Twitter Ads metric that measures the total number of accounts that have followed your Twitter account after seeing your ad.
Spend by Campaign metric refers to the total amount of money spent on a particular advertising campaign on Twitter Ads platform.
The Video Played 25% by Campaign metric measures the number of times a video ad is played for at least 25% of its total length, indicating initial interest from viewers.
The Video Played 75% by Campaign metric measures the number of times a video ad was played at least 75% of its total length, providing insights into ad engagement and the potential effectiveness of the campaign.
Video Completions by Campaign metric measures the number of times a video advertisement was watched to the end, across all campaigns run on Twitter Ads.
Media Engagements by Campaign metric measures the number of clicks on media content, including video views, photo views, and hashtag clicks, generated by a specific ad campaign.