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X (Twitter) Ads Follows by Campaign

Follows by Campaign is a metric in TwitterAds that measures the number of new followers obtained by a specific campaign or set of campaigns during a specific time period. It helps measure the success and impact of ad campaigns on gaining new followers for businesses.

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Follows by Campaign 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Follows by Campaign"?
"Follows by Campaign" is a Twitter Ads metric that helps measure the number of new followers gained by a Twitter account through a specific advertising campaign. It tracks the campaign's ability to drive organic engagement and attract new followers to the account, highlighting the ad's impact on expanding the account's reach and building a relevant audience. This metric provides insights into the success of the campaign and allows advertisers to assess the ROI of their Twitter Ads investment in terms of increased followership.
Example: Follows by Campaign metric can help a political campaign team monitor how many new followers they gained on Twitter during a specific time period.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Follows by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Follows by Campaign using Databox, follow these steps:

  1. 1
    Connect X (Twitter) Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Follows by Campaign on the Performance screen
  6. 6
    Get Follows by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Follows by Campaign
Goals

Set Goals to track and improve your performance
Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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X (Twitter) Ads integration with Databox Track Follows by Campaign from X (Twitter) Ads in Databox GET STARTED

Basics

  • Description
    Follows by Campaign is a metric in TwitterAds that measures the number of new followers obtained by a specific campaign or set of campaigns during a specific time period. It helps measure the success and impact of ad campaigns on gaining new followers for businesses.
  • Category
    Advertising
  • Subcategory
    Followers
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://ads-api.twitter.com/12/stats/jobs/accounts/{account_id}

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