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X (Twitter) Ads Video Played 25% by Campaign

The Video Played 25% by Campaign metric measures the number of times a video ad is played for at least 25% of its total length, indicating initial interest from viewers.

With Databox you can track all your metrics from various data sources in one place.

Video Played 25% by Campaign 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Video Played 25% by Campaign"?
The Video Played 25% by Campaign metric is a measure of how often a video ad was viewed by an audience at least up to 25% of its total length during a specific advertising campaign. This metric is an important indicator of audience engagement and whether or not the ad successfully captures their attention. Achieving a high percentage of completion could mean that the audience found the video relevant, engaging, and has a high likelihood of taking the desired action. The data related to this metric can help advertisers tweak their campaigns for optimal performance, ensuring that each dollar spent on advertising produces high returns.
Example: The Video Played 25% by Campaign metric can help a marketing team determine which video ad campaigns are resonating with their target audience and adjust their advertising strategies accordingly.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Video Played 25% by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Video Played 25% by Campaign using Databox, follow these steps:

  1. 1
    Connect X (Twitter) Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Video Played 25% by Campaign on the Performance screen
  6. 6
    Get Video Played 25% by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Video Played 25% by Campaign
Goals

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Metric Digest

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Data Calculations

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Performance Screen

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X (Twitter) Ads integration with Databox Track Video Played 25% by Campaign from X (Twitter) Ads in Databox GET STARTED

Basics

  • Description
    The Video Played 25% by Campaign metric measures the number of times a video ad is played for at least 25% of its total length, indicating initial interest from viewers.
  • Category
    Advertising
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://ads-api.twitter.com/12/stats/jobs/accounts/{account_id}

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