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X (Twitter) Ads Replies by Campaign

The Replies by Campaign metric measures the number of direct responses to tweets in a specific campaign. It helps evaluate the engagement and effectiveness of the campaign in generating conversation and interest among Twitter users.

With Databox you can track all your metrics from various data sources in one place.

Replies by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Replies by Campaign"?
Replies by Campaign is a Twitter Ads metric that measures the number of times people have directly responded to your campaign's ad tweet with a reply or comment. It helps you gauge audience engagement and assess the effectiveness of your campaign in sparking conversation and driving interactions with your brand. A higher number of replies suggest that your campaign has fostered meaningful engagement with your audience, while a lower number indicates a need to tweak your strategy and messaging to drive more interactions.
Example: Replies by Campaign metric can help measure the effectiveness of a social media campaign designed to drive engagement and generate conversation around a brand or product.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Replies by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Replies by Campaign using Databox, follow these steps:

  1. 1
    Connect X (Twitter) Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Replies by Campaign on the Performance screen
  6. 6
    Get Replies by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Replies by Campaign
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
X (Twitter) Ads integration with Databox Track Replies by Campaign from X (Twitter) Ads in Databox GET STARTED

General

  • Description
    The Replies by Campaign metric measures the number of direct responses to tweets in a specific campaign. It helps evaluate the engagement and effectiveness of the campaign in generating conversation and interest among Twitter users.
  • Category
    Advertising
  • Subcategory
    Comments

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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