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X (Twitter) Ads Qualified Impressions by Campaign

Qualified Impressions by Campaign is a metric that measures the number of times a Twitter Ad was displayed to a potential customer who met the targeting criteria set by the advertisers.

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Qualified Impressions by Campaign 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Qualified Impressions by Campaign"?
The Qualified Impressions by Campaign metric represents the number of times your campaign's ads have been displayed to users who are considered potential customers based on targeting criteria. It takes into account factors such as audience demographics, interests, and behavior to determine how many impressions can be considered "qualified" and therefore more likely to result in a conversion. This metric helps measure the effectiveness of targeting strategies and informs optimization efforts to improve campaign performance.
Example: The Qualified Impressions by Campaign metric can help a fitness brand to track engagement of their paid campaign that targets users interested in fitness, which could lead to increased website visits and conversions.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Qualified Impressions by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Qualified Impressions by Campaign using Databox, follow these steps:

  1. 1
    Connect X (Twitter) Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Qualified Impressions by Campaign on the Performance screen
  6. 6
    Get Qualified Impressions by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Qualified Impressions by Campaign
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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X (Twitter) Ads integration with Databox Track Qualified Impressions by Campaign from X (Twitter) Ads in Databox GET STARTED

Basics

  • Description
    Qualified Impressions by Campaign is a metric that measures the number of times a Twitter Ad was displayed to a potential customer who met the targeting criteria set by the advertisers.
  • Category
    Advertising
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://ads-api.twitter.com/12/stats/jobs/accounts/{account_id}

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