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Click-Through Rate (CTR) is the ratio of clicks to impressions of an ad, expressed as a percentage. It measures the effectiveness of an ad and indicates how relevant it is to the target audience.

With Databox you can track all your metrics from various data sources in one place.

  • About
  • Tech details
What is "CTR"?
Click-through rate (CTR) is a metric that measures the number of clicks your Google AdWords ad receives divided by the number of times your ad is shown (impressions). It is an important metric to determine the effectiveness of your ads. A high CTR indicates that your ad is relevant and interesting to your target audience, while a low CTR may indicate that your ad needs to be optimized. CTR is used by Google to determine the quality score of your ad, which affects your ad's placement and cost-per-click (CPC).
Example: A high CTR indicates the ads are resonating well with users and driving traffic to the website. For example, an ad with a 5% CTR means for every 100 people who see the ad, 5 of them click on it and are directed to the website.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track CTR in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CTR using Databox, follow these steps:

  1. 1
    Connect Google Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CTR on the Performance screen
  6. 6
    Get CTR performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CTR
Google Ads integration with Databox Track CTR from Google Ads in Databox GET STARTED

Google Ads CTR included in Dashboard Templates 3

  • Live view

    Video Marketing for Awareness & Conversions

    Use this free dashboard template to track how awareness video is leading to branded and high-intent searches, track your Facebook ads and Google Ads performance and return on your ad spend.

    Facebook Ads Google Ads Facebook Pages
  • Live view

    Google Ads Performance Overview

    Analyze your campaigns, ad groups, keywords and engagement metrics to improve your return on investment (ROI).

    Google Ads
  • Live view

    Facebook Ads & Google Ads Dashboard

    The Facebook Ads & Google AdWords template allows you to monitor both your Facebook and Google campaigns at the same time to track your progress and areas to improve upon.

    Google Ads Facebook Ads

Google Ads CTR included in Report Templates 1

  • Details

    Google Ads Report Template

    Use this Google Ads report to share and present insights into campaign performance, keyword performance, CPC, conversation rates, and more.

    Google Ads

Basics

  • Description
    Click-Through Rate (CTR) is the ratio of clicks to impressions of an ad, expressed as a percentage. It measures the effectiveness of an ad and indicates how relevant it is to the target audience.
  • Category
    Advertising
  • Subcategory
    CTR
  • Date Added
    2016-06-03
  • Default Format
    Percentage
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://googleads.googleapis.com/v16/customers/{customer-id}/googleAds:search

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