Click-Through Rate (CTR) is the ratio of clicks to impressions of an ad, expressed as a percentage. It measures the effectiveness of an ad and indicates how relevant it is to the target audience.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CTR using Databox, follow these steps:
Use this free dashboard template to track how awareness video is leading to branded and high-intent searches, track your Facebook ads and Google Ads performance and return on your ad spend.
The Facebook Ads & Google AdWords template allows you to monitor both your Facebook and Google campaigns at the same time to track your progress and areas to improve upon.
Analyze your campaigns, ad groups, keywords and engagement metrics to improve your return on investment (ROI).
Use this Google Ads report to share and present insights into campaign performance, keyword performance, CPC, conversation rates, and more.
Impressions is a metric in Google Adwords that refers to the number of times your ad has been displayed to potential customers on the Google search results page or on websites and apps that are part of the Google Display Network.
The Conversions metric measures the number of desired actions taken by users on your website after clicking on your ad, such as completing a purchase or filling out a form.
Conversions by Campaign Group shows the total number of desired actions completed by users within specific campaign groups in a Google Ads account.
This metric shows the total number of conversions, including all conversion types, attributed to a specific keyword within a campaign, organized by keyword ID.
The View-Through Conversion by Keyword Id by Campaign by Keyword metric measures the number of times an ad was displayed and not clicked on, but the user later converted on the website. This metric is used to track the impact of display campaigns on the conversion of specific keywords within a campaign.
Cost/Conversion by Campaign is a metric that compares the total cost of a specific AdWords campaign with the number of conversions generated by that campaign. It helps to determine the efficiency and profitability of each campaign and guides decisions on budget allocation and optimization.
Interaction Rate by Campaign is a metric that measures how frequently users interact with an ad within a specific campaign, calculated as total interactions divided by total impressions.
Interaction Rate by Ad Group is a metric that calculates the percentage of interactions (clicks, calls, etc.) a specific ad group receives relative to the number of times it was shown. It helps measure the effectiveness of ad groups in engaging users.