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Google Ads Conversion Rate by Campaign and Ad Group

The Conversion Rate by Campaign by Ad Group metric is a measure of how many website visitors clicked on your ad and completed a desired action. It shows the performance of specific ad groups within campaigns and helps optimize the ad strategies for improved conversion rates.

With Databox you can track all your metrics from various data sources in one place.

Conversion Rate by Campaign and Ad Group 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Conversion Rate by Campaign and Ad Group"?
The Conversion Rate by Campaign by Ad Group metric is a measure of how effective each ad group within a specific campaign is at converting clicks into a desired action, such as a purchase, sign-up or lead. It calculates the percentage of clicks within each ad group that resulted in a conversion, providing insight into which ad groups are performing well and which may need optimization. This metric can help you make informed decisions about where to allocate your ad spend and how to refine your ad messaging to drive better results.
Example: A company that runs multiple ad campaigns for different product categories can use the Conversion Rate by Campaign by Ad Group metric to identify which campaigns and ad groups are most effective in driving conversions for each category, and adjust their ad spend and targeting strategy accordingly.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Conversion Rate by Campaign and Ad Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Conversion Rate by Campaign and Ad Group using Databox, follow these steps:

  1. 1
    Connect Google Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Conversion Rate by Campaign and Ad Group on the Performance screen
  6. 6
    Get Conversion Rate by Campaign and Ad Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Conversion Rate by Campaign and Ad Group
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Google Ads integration with Databox Track Conversion Rate by Campaign and Ad Group from Google Ads in Databox GET STARTED

General

  • Description
    The Conversion Rate by Campaign by Ad Group metric is a measure of how many website visitors clicked on your ad and completed a desired action. It shows the performance of specific ad groups within campaigns and helps optimize the ad strategies for improved conversion rates.
  • Category
    Advertising
  • Subcategory
    Conversions
  • Date Added
    2016-06-03

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from first day of this month 3 years ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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