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Google Ads
Search Impression Share by Campaign
Search Impression Share by Campaign is a metric in Google Ads that shows the percentage of times your ads were shown out of the total times they were eligible to be shown in a specific campaign.
With Databox you can track all your metrics from various data sources in one place.
- About
- Tech details
What is "Search Impression Share by Campaign"?
Search Impression Share by Campaign is a metric in Google Ads that shows the percentage of impressions your campaign received out of the total number of impressions it was eligible to receive. It helps you understand how often your ads are showing compared to the competition and can indicate opportunities to improve your ad reach and performance.
Example: A campaign for a new skincare product aims to increase brand visibility. Analyzing Search Impression Share by Campaign helps identify which campaigns have the highest potential for improving reach and awareness.
Visualizations
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Bar and Line Chart
Used to show comparisons between values.
How to track Search Impression Share by Campaign in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Search Impression Share by Campaign using Databox, follow these steps:
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1Connect Google Ads that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Search Impression Share by Campaign on the Performance screen
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6Get Search Impression Share by Campaign performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Search Impression Share by Campaign
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
Basics
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DescriptionSearch Impression Share by Campaign is a metric in Google Ads that shows the percentage of times your ads were shown out of the total times they were eligible to be shown in a specific campaign.
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Category/
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Subcategory/
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Date Added2016-06-03
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Default FormatPercentage
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Cumulative SupportYes
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UnitsNo
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Granularitieshourly, daily, weekly, monthly, quarterly, yearly
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Favorable Trendincreasing
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Historical DataYes
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Changing historical dataNo
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Forecast SupportYes
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Benchmark SupportNo
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Media SupportNo
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DimensionYes
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Metric Typegeneral Learn more
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API Endpointhttps://googleads.googleapis.com/v18/customers/{customer-id}/googleAds:search
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