CTR by Campaign metric measures the click-through rate for each Google Ads campaign. It is calculated by dividing the number of clicks by the number of impressions for each campaign. This metric shows how well each campaign is performing and helps identify areas for improvement.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CTR by Campaign using Databox, follow these steps:
This dashboard allows you to view Adwords performance and custom insights on the campaign level.
Use this Google Ads report to share and present insights into campaign performance, keyword performance, CPC, conversation rates, and more.
Use this Google Ads advanced report to share high-level and in-depth metrics of your Google Ads performance. Present key insights like CPC, Conversion Rate, Keyword Drilldown, and more.
The Clicks by Campaign by Ad Group metric tracks the number of clicks each ad group has received within a specific campaign, helping you identify which ad groups are driving the most traffic to your site.
Impressions is a metric in Google Adwords that refers to the number of times your ad has been displayed to potential customers on the Google search results page or on websites and apps that are part of the Google Display Network.
This metric shows the number of times a particular keyword has triggered an ad to be shown (impressions) in a specific campaign, identified by its keyword ID.
The Conversions metric measures the number of desired actions taken by users on your website after clicking on your ad, such as completing a purchase or filling out a form.
Conversions by Campaign Group shows the total number of desired actions completed by users within specific campaign groups in a Google Ads account.
The View-Through Conversion by Campaign by Ad Group metric measures the number of times a user saw an ad, didn't click on it, but later converted on the website. It helps to assess the value of display ads in terms of generating conversions.
Cost / Conversion by Campaign Group is a metric that calculates how much money is spent to acquire a single conversion across all campaigns within a specific group. It helps measure the efficiency of ad spend in generating desired actions.
This metric shows the percentage of times a keyword received the "top" ad placement on the search engine results page, divided by the total number of impressions for that keyword. It provides insight into how often a keyword appears at the top of the page, which can impact click-through rates and overall success of the campaign.