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Google Ads CTR by Campaign

CTR by Campaign metric measures the click-through rate for each Google Ads campaign. It is calculated by dividing the number of clicks by the number of impressions for each campaign. This metric shows how well each campaign is performing and helps identify areas for improvement.

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CTR by Campaign 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "CTR by Campaign"?
CTR by campaign metric is a measure of the effectiveness of your Google Adwords campaigns. It shows the percentage of people who click on your ad after seeing it. A high CTR indicates that your ad is relevant and engaging to your target audience, while a low CTR means that you may need to adjust your campaign to better meet the needs of your audience. By tracking CTR by campaign, you can identify which campaigns are performing well and which ones need improvement, allowing you to optimize your ad strategy for maximum impact.
Example: If a campaign promoting a new video game has a CTR of 3%, it means that 3% of people who saw the ad clicked on it to learn more or make a purchase.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track CTR by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CTR by Campaign using Databox, follow these steps:

  1. 1
    Connect Google Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CTR by Campaign on the Performance screen
  6. 6
    Get CTR by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CTR by Campaign
Google Ads integration with Databox Track CTR by Campaign from Google Ads in Databox GET STARTED

Google Ads CTR by Campaign included in Dashboard Templates 1

  • Live view

    Google Ads Campaign Performance

    This dashboard allows you to view Adwords performance and custom insights on the campaign level.

    Google Ads

Google Ads CTR by Campaign included in Report Templates 2

  • Details

    Google Ads Report Template

    Use this Google Ads report to share and present insights into campaign performance, keyword performance, CPC, conversation rates, and more.

    Google Ads
  • Details

    Google Ads Advanced Report Template

    Use this Google Ads advanced report to share high-level and in-depth metrics of your Google Ads performance. Present key insights like CPC, Conversion Rate, Keyword Drilldown, and more.

    Google Ads

Basics

  • Description
    CTR by Campaign metric measures the click-through rate for each Google Ads campaign. It is calculated by dividing the number of clicks by the number of impressions for each campaign. This metric shows how well each campaign is performing and helps identify areas for improvement.
  • Category
    Advertising
  • Subcategory
    CTR
  • Date Added
    2016-06-03
  • Default Format
    Percentage
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://googleads.googleapis.com/v16/customers/{customer-id}/googleAds:search

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