Search Impression Share measures how often your ads are shown in relation to the total available impressions in Google search results for your chosen keywords. It helps assess potential missed opportunities.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Search Impression Share using Databox, follow these steps:
This metric shows the number of times a particular keyword has triggered an ad to be shown (impressions) in a specific campaign, identified by its keyword ID.
The Conversions metric measures the number of desired actions taken by users on your website after clicking on your ad, such as completing a purchase or filling out a form.
The All Conversions by Campaign by Ad Group metric measures the total number of conversions attributed to a specific campaign and ad group within a certain time frame, including all conversion types such as purchases, form fills, phone calls, etc.
The Conversion Value by Keyword Id by Campaign by Keyword metric shows the total value generated by each specific keyword in a campaign, and allows for tracking of which keywords are leading to successful conversions.
View-Through Conversions measure the number of potential customers who have seen your display ad but didn't immediately click on it, yet later converted on your website.
CTR by Campaign metric measures the click-through rate for each Google Ads campaign. It is calculated by dividing the number of clicks by the number of impressions for each campaign. This metric shows how well each campaign is performing and helps identify areas for improvement.
Cost/Conversion by Campaign is a metric that compares the total cost of a specific AdWords campaign with the number of conversions generated by that campaign. It helps to determine the efficiency and profitability of each campaign and guides decisions on budget allocation and optimization.
Search Impression Share by Keyword shows the percentage of times your ad was shown for a particular keyword out of the total number of searches that matched that keyword. It helps to gauge the efficiency of your keyword strategy.