Search Impression Share measures how often your ads are shown in relation to the total available impressions in Google search results for your chosen keywords. It helps assess potential missed opportunities.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Search Impression Share using Databox, follow these steps:
This metric measures the number of clicks received by each keyword in a specific campaign. It helps determine which keywords are driving the most traffic to a website and allows for optimization of ad placement and bidding strategies.
The Impressions by Campaign by Ad Group metric measures the number of times an ad has been displayed within a specific campaign and ad group, giving insight into the effectiveness of ad targeting and messaging.
Conversion Value by Campaign by Ad Group is a metric that measures the total monetary value generated by a specific campaign and ad group in terms of conversions. It helps advertisers analyze the effectiveness of their campaigns and ad groups in generating revenue for their business.
Cost / Conversion by Campaign Group is a metric that calculates how much money is spent to acquire a single conversion across all campaigns within a specific group. It helps measure the efficiency of ad spend in generating desired actions.
The Impressions (Top %) by Campaign by Ad Group metric shows the percentage of times your ads appeared at the top of the search results page, compared to all other ads in the same ad group and campaign. It helps to evaluate how valuable is the ad position and the relevance of the targeted audience.
This metric displays the percentage of times a particular keyword triggered ads to appear in the top position above search results. It is filtered by campaign and keyword, providing insights into the effectiveness of specific keywords in driving top-of-page visibility.
Interaction Rate by Campaign is a metric that measures how frequently users interact with an ad within a specific campaign, calculated as total interactions divided by total impressions.
Interaction Rate by Ad Group is a metric that calculates the percentage of interactions (clicks, calls, etc.) a specific ad group receives relative to the number of times it was shown. It helps measure the effectiveness of ad groups in engaging users.