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Google Ads Interaction Rate by Ad Group

Interaction Rate by Ad Group is a metric that calculates the percentage of interactions (clicks, calls, etc.) a specific ad group receives relative to the number of times it was shown. It helps measure the effectiveness of ad groups in engaging users.

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Interaction Rate by Ad Group 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Interaction Rate by Ad Group"?
Interaction Rate by Ad Group is a metric that measures the level of engagement with your ads within specific ad groups. It calculates the percentage of users who interact with your ad by clicking on it or taking any other desired action, such as watching a video or filling out a form. This metric helps you understand which ad groups are generating the most interest and engagement from your target audience.
Example: Measuring the Interaction Rate by Ad Group can reveal that Ad Group A has a higher rate due to engaging ad copy, leading to increased clicks and conversions compared to other Ad Groups.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Interaction Rate by Ad Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Interaction Rate by Ad Group using Databox, follow these steps:

  1. 1
    Connect Google Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Interaction Rate by Ad Group on the Performance screen
  6. 6
    Get Interaction Rate by Ad Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Interaction Rate by Ad Group
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google Ads integration with Databox Track Interaction Rate by Ad Group from Google Ads in Databox GET STARTED

General

  • Description
    Interaction Rate by Ad Group is a metric that calculates the percentage of interactions (clicks, calls, etc.) a specific ad group receives relative to the number of times it was shown. It helps measure the effectiveness of ad groups in engaging users.
  • Category
    /
  • Subcategory
    /
  • Date Added
    2016-06-03

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from first day of this month 3 years ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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