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BigCommerce Paid Ads Performance (Google Ads + Facebook Ads)
Google Ads
Conversion Value by Campaign
The Conversion Value by Campaign metric measures the total value generated from conversions in each of your AdWords campaigns. It provides insight into which campaigns are driving the most revenue and helps optimize ad spend for maximum ROI.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "Conversion Value by Campaign"?
The Conversion Value by Campaign metric is a measure of the total value generated by a specific Adwords campaign in terms of conversions. This metric calculates the total revenue that is attributed to each campaign based on the number of conversions that were generated. By tracking this metric, you can identify which campaigns are driving the most revenue and adjust your ad spend accordingly to maximize your ROI. This is important to ensure that you are allocating your resources effectively and efficiently to achieve your business goals.
Example: Campaign A has a conversion value of $5000, while Campaign B has a conversion value of $3000. Based on this metric, Campaign A is generating more revenue than Campaign B.
Visualizations
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Bar and Line Chart
Used to show comparisons between values.
How to track Conversion Value by Campaign in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Conversion Value by Campaign using Databox, follow these steps:
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1Connect Google Ads that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Conversion Value by Campaign on the Performance screen
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6Get Conversion Value by Campaign performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Conversion Value by Campaign
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
Google Ads Conversion Value by Campaign included in Dashboard Templates 1
General
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DescriptionThe Conversion Value by Campaign metric measures the total value generated from conversions in each of your AdWords campaigns. It provides insight into which campaigns are driving the most revenue and helps optimize ad spend for maximum ROI.
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CategoryAdvertising
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SubcategoryConversions
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Date Added2016-06-03
Specification
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Metric Typegeneral
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DimensionalYes
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Decimal DigitsNo
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Currency UnitsNo
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GranularitiesHourly, daily, weekly, monthly, quarterly and yearly.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from first day of this month 3 years ago midnight to now.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Default Format0.00
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Cumulative GraphYes
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Favorable Trendincreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksNo
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