The Conversion Value by Campaign metric measures the total value generated from conversions in each of your AdWords campaigns. It provides insight into which campaigns are driving the most revenue and helps optimize ad spend for maximum ROI.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Conversion Value by Campaign using Databox, follow these steps:
The Impressions by Campaign by Ad Group metric measures the number of times an ad has been displayed within a specific campaign and ad group, giving insight into the effectiveness of ad targeting and messaging.
Click-Through Rate (CTR) is the ratio of clicks to impressions of an ad, expressed as a percentage. It measures the effectiveness of an ad and indicates how relevant it is to the target audience.
Conversion Rate is the percentage of users who take a desired action on your website or landing page after clicking on your ad. It is used to measure the effectiveness of your Adwords campaigns.
Cost / Conversion by Campaign Group is a metric that calculates how much money is spent to acquire a single conversion across all campaigns within a specific group. It helps measure the efficiency of ad spend in generating desired actions.
The Impressions (Top %) by Campaign metric shows the percentage of ad impressions your campaigns received in the top positions of Google search results. This metric helps to measure the quality of ad placements and the competitiveness of keywords.
The Impressions (Top %) by Campaign by Ad Group metric shows the percentage of times your ads appeared at the top of the search results page, compared to all other ads in the same ad group and campaign. It helps to evaluate how valuable is the ad position and the relevance of the targeted audience.
This metric shows the percentage of times a keyword received the "top" ad placement on the search engine results page, divided by the total number of impressions for that keyword. It provides insight into how often a keyword appears at the top of the page, which can impact click-through rates and overall success of the campaign.
Search Impression Share by Keyword shows the percentage of times your ad was shown for a particular keyword out of the total number of searches that matched that keyword. It helps to gauge the efficiency of your keyword strategy.