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Google Ads Cost by Campaign

Cost by Campaign metric shows the amount of money spent on a specific campaign in your Google Ads account. This metric helps you understand how much you are spending on each campaign and adjust your budget accordingly for optimum results.

With Databox you can track all your metrics from various data sources in one place.

Cost by Campaign 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Cost by Campaign"?
Cost by Campaign is a metric in Google Adwords that measures the total amount of money spent on a particular campaign. It includes the cost of clicks or impressions and any other advertising costs associated with the campaign. This metric helps advertisers to evaluate the efficiency and effectiveness of their campaigns. By comparing the cost of various campaigns, advertisers can determine which campaigns are most cost-effective and adjust their marketing strategy accordingly.
Example: Cost by Campaign metric helps in determining which campaign is costing more than the others. For example, if Campaign A costs $500 and Campaign B costs $750, it means Campaign B is costing more.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Cost by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Cost by Campaign using Databox, follow these steps:

  1. 1
    Connect Google Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Cost by Campaign on the Performance screen
  6. 6
    Get Cost by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Cost by Campaign
Google Ads integration with Databox Track Cost by Campaign from Google Ads in Databox GET STARTED

Google Ads Cost by Campaign included in Dashboard Templates 1

  • Live view

    Google Ads Campaign Performance

    This dashboard allows you to view Adwords performance and custom insights on the campaign level.

    Google Ads

Google Ads Cost by Campaign included in Report Templates 2

  • Details

    Google Ads Report Template

    Use this Google Ads report to share and present insights into campaign performance, keyword performance, CPC, conversation rates, and more.

    Google Ads
  • Details

    Google Ads Advanced Report Template

    Use this Google Ads advanced report to share high-level and in-depth metrics of your Google Ads performance. Present key insights like CPC, Conversion Rate, Keyword Drilldown, and more.

    Google Ads

Basics

  • Description
    Cost by Campaign metric shows the amount of money spent on a specific campaign in your Google Ads account. This metric helps you understand how much you are spending on each campaign and adjust your budget accordingly for optimum results.
  • Category
    Advertising
  • Subcategory
    Cost
  • Date Added
    2016-06-03
  • Default Format
    PrefixCurrency
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    hourly, daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    decreasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://googleads.googleapis.com/v18/customers/{customer-id}/googleAds:search

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