The Impressions (Top %) by Campaign metric shows the percentage of ad impressions your campaigns received in the top positions of Google search results. This metric helps to measure the quality of ad placements and the competitiveness of keywords.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions (Top %) by Campaign using Databox, follow these steps:
Conversions by Conversion Action is a metric that shows the number of times a particular conversion action has been completed by users who click on your ad. It tracks how successful your ads are in motivating users to take a desired action, such as making a purchase or filling out a form.
The All Conversions metric is a measure of all desired actions taken by users on your website after clicking an ad, including purchases, form submissions, and phone calls.
The View-Through Conversion by Campaign by Ad Group metric measures the number of times a user saw an ad, didn't click on it, but later converted on the website. It helps to assess the value of display ads in terms of generating conversions.
The Conversion Rate by Keyword Id by Campaign by Keyword metric tracks the percentage of times a specific keyword resulted in a successful conversion within a particular campaign. This helps identify which keywords are driving the most conversions and allows for optimization of ad spend.
The Avg. CPC by Keyword Id by Campaign by Keyword metric shows the average cost per click (CPC) for a specific keyword within a campaign. It helps to evaluate the effectiveness of keyword bidding strategies and optimize bids accordingly.
The Cost/Conversion by Campaign by Ad Group metric shows the amount of money spent on a specific campaign or ad group in relation to the number of conversions it generates. This metric is essential in measuring the effectiveness of your ad campaigns and optimizing your budget allocation.
Search Impression Share by Keyword shows the percentage of times your ad was shown for a particular keyword out of the total number of searches that matched that keyword. It helps to gauge the efficiency of your keyword strategy.
Interaction Rate by Ad Group is a metric that calculates the percentage of interactions (clicks, calls, etc.) a specific ad group receives relative to the number of times it was shown. It helps measure the effectiveness of ad groups in engaging users.