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Google Ads Impressions (Top %) by Campaign

The Impressions (Top %) by Campaign metric shows the percentage of ad impressions your campaigns received in the top positions of Google search results. This metric helps to measure the quality of ad placements and the competitiveness of keywords.

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Impressions (Top %) by Campaign 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Impressions (Top %) by Campaign"?
The Impressions (Top %) by Campaign metric is a measure of how frequently a particular campaign has ads appearing at the top of the Google search page. This metric is expressed as a percentage of all the impressions that the campaign received over a specific time period. A high percentage means that the ads in the campaign are performing well and appearing prominently to potential customers. This metric is useful for evaluating the effectiveness of campaigns and identifying areas for improvement in targeting, ad copy, and bidding strategies.
Example: Impressions (Top %) by Campaign metric can be used to identify which campaigns are performing well in terms of top ad placement and which ones need improvement. For example, if Campaign A has a high top impression percentage compared to Campaign B, it may indicate that Campaign A's ads are more relevant and resonating better with the target audience.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Impressions (Top %) by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions (Top %) by Campaign using Databox, follow these steps:

  1. 1
    Connect Google Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impressions (Top %) by Campaign on the Performance screen
  6. 6
    Get Impressions (Top %) by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impressions (Top %) by Campaign
Goals

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Basics

  • Description
    The Impressions (Top %) by Campaign metric shows the percentage of ad impressions your campaigns received in the top positions of Google search results. This metric helps to measure the quality of ad placements and the competitiveness of keywords.
  • Category
    Advertising
  • Date Added
    2016-06-03
  • Default Format
    Percentage
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    hourly, daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://googleads.googleapis.com/v18/customers/{customer-id}/googleAds:search

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