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Google Ads Cost / Conversion by Campaign Group

Cost / Conversion by Campaign Group is a metric that calculates how much money is spent to acquire a single conversion across all campaigns within a specific group. It helps measure the efficiency of ad spend in generating desired actions.

With Databox you can track all your metrics from various data sources in one place.

Cost / Conversion by Campaign Group 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Cost / Conversion by Campaign Group"?
Cost / Conversion by Campaign Group is a metric that calculates the average cost of acquiring a conversion (such as a sale or a lead) across all campaigns within a specific grouping. It helps advertisers analyze the efficiency of their campaigns by determining how much they are spending to generate each conversion. A lower Cost / Conversion indicates better performance and higher ROI.
Example: Campaign Group A has a Cost/Conversion of $20, while Campaign Group B has a Cost/Conversion of $30. By comparing these metrics, we can optimize budget allocation for better ROI.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Cost / Conversion by Campaign Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Cost / Conversion by Campaign Group using Databox, follow these steps:

  1. 1
    Connect Google Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Cost / Conversion by Campaign Group on the Performance screen
  6. 6
    Get Cost / Conversion by Campaign Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Cost / Conversion by Campaign Group
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

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Performance Screen

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Google Ads integration with Databox Track Cost / Conversion by Campaign Group from Google Ads in Databox GET STARTED

Basics

  • Description
    Cost / Conversion by Campaign Group is a metric that calculates how much money is spent to acquire a single conversion across all campaigns within a specific group. It helps measure the efficiency of ad spend in generating desired actions.
  • Category
    Advertising
  • Subcategory
    Conversions
  • Date Added
    2016-06-03
  • Default Format
    PrefixCurrency
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    hourly, daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    decreasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://googleads.googleapis.com/v18/customers/{customer-id}/googleAds:search

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