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Google Ads View-Through Conversion

View-Through Conversions measure the number of potential customers who have seen your display ad but didn't immediately click on it, yet later converted on your website.

With Databox you can track all your metrics from various data sources in one place.

View-Through Conversion 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "View-Through Conversion"?
View-Through Conversion (VTC) is a metric that measures the number of customers who saw your ad but did not click on it, yet completed a conversion on your website within a defined period. VTCs happen when a potential customer visits your site after seeing your display or video ad. VTCs are valuable because they provide insights into the effectiveness of your ad campaigns and give you credit for ads that influence customer behavior without direct interaction. VTC data can help you optimize your ad targeting and conversion strategies to achieve better ROI.
Example: A user sees a display ad for a product but doesn't click. Later, they search and buy the product without clicking the ad. This counts as a View-Through Conversion.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track View-Through Conversion in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track View-Through Conversion using Databox, follow these steps:

  1. 1
    Connect Google Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put View-Through Conversion on the Performance screen
  6. 6
    Get View-Through Conversion performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of View-Through Conversion
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Google Ads integration with Databox Track View-Through Conversion from Google Ads in Databox GET STARTED

General

  • Description
    View-Through Conversions measure the number of potential customers who have seen your display ad but didn't immediately click on it, yet later converted on your website.
  • Category
    Advertising
  • Subcategory
    Conversions
  • Date Added
    2016-06-03

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from first day of this month 3 years ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    0.00
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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