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Google Ads Impressions (Absolute Top %) by Keyword ID, Campaign and Keyword

This metric displays the percentage of times a particular keyword triggered ads to appear in the top position above search results. It is filtered by campaign and keyword, providing insights into the effectiveness of specific keywords in driving top-of-page visibility.

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Impressions (Absolute Top %) by Keyword ID, Campaign and Keyword 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Impressions (Absolute Top %) by Keyword ID, Campaign and Keyword"?
The Impressions (Absolute Top %) by Keyword Id by Campaign by Keyword metric shows the percentage of times your ads were shown as the very first result above the organic search results when a particular keyword was searched for, within a specific campaign. This metric helps to determine which keywords are performing well and which ones need optimization. A higher percentage indicates that your ad is showing up more frequently at the very top of the search results page, resulting in better visibility and potentially higher click-through rates.
Example: For a clothing retailer campaign, the Impressions (Absolute Top %) metric by Keyword Id shows that "summer dresses" is the top performing keyword with an Absolute Top % of 65, while "men's jackets" has an Absolute Top % of 25. This indicates a need to adjust advertising efforts to increase visibility for men's jackets.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Impressions (Absolute Top %) by Keyword ID, Campaign and Keyword in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions (Absolute Top %) by Keyword ID, Campaign and Keyword using Databox, follow these steps:

  1. 1
    Connect Google Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impressions (Absolute Top %) by Keyword ID, Campaign and Keyword on the Performance screen
  6. 6
    Get Impressions (Absolute Top %) by Keyword ID, Campaign and Keyword performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impressions (Absolute Top %) by Keyword ID, Campaign and Keyword
Goals

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Scorecards

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Metric Digest

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Metric Builder

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Data Calculations

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Performance Screen

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Google Ads integration with Databox Track Impressions (Absolute Top %) by Keyword ID, Campaign and Keyword from Google Ads in Databox GET STARTED

General

  • Description
    This metric displays the percentage of times a particular keyword triggered ads to appear in the top position above search results. It is filtered by campaign and keyword, providing insights into the effectiveness of specific keywords in driving top-of-page visibility.
  • Category
    Advertising
  • Date Added
    2016-06-03

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from first day of this month 3 years ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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