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Google Ads
View-Through Conversion by Campaign
The View-Through Conversion by Campaign metric measures the number of ad views that resulted in a conversion on a website or app. It allows advertisers to track the impact of their display and video campaigns on user behavior.
With Databox you can track all your metrics from various data sources in one place.
- About
- Tech details
What is "View-Through Conversion by Campaign"?
View-Through Conversion by Campaign is a metric that measures the number of users who see an advertisement but do not click on it, yet later convert on the website. It tracks how many users converted within 30 days of viewing an ad, without clicking on it. This metric is useful for determining the overall impact and effectiveness of display or video campaigns. It helps advertisers determine the value of these campaigns beyond just clicks, and can inform future advertising strategies.
Example: A clothing retailer runs a display ad campaign promoting their new summer collection. A person doesn't click the ad but later purchases from the website. The View-Through Conversion by Campaign metric shows the efficacy of the display ad in influencing the purchase.
Visualizations
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Bar and Line Chart
Used to show comparisons between values.
How to track View-Through Conversion by Campaign in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track View-Through Conversion by Campaign using Databox, follow these steps:
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1Connect Google Ads that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put View-Through Conversion by Campaign on the Performance screen
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6Get View-Through Conversion by Campaign performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of View-Through Conversion by Campaign
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
Basics
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DescriptionThe View-Through Conversion by Campaign metric measures the number of ad views that resulted in a conversion on a website or app. It allows advertisers to track the impact of their display and video campaigns on user behavior.
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CategoryAdvertising
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SubcategoryConversions
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Date Added2016-06-03
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Default Format0.00
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Cumulative SupportYes
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UnitsNo
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Granularitieshourly, daily, weekly, monthly, quarterly, yearly
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Favorable Trendincreasing
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Historical DataYes
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Changing historical dataNo
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Forecast SupportYes
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Benchmark SupportNo
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Media SupportNo
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DimensionYes
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Metric Typegeneral Learn more
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API Endpointhttps://googleads.googleapis.com/v18/customers/{customer-id}/googleAds:search
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Cost / Conversion by Keyword Id by Campaign by Keyword
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