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Google Ads
Interaction Rate
Interaction Rate is the percentage of interactions (clicks, calls, etc.) a Google Ad receives divided by the number of times the ad is shown. It measures ad effectiveness.
With Databox you can track all your metrics from various data sources in one place.
- About
- Tech details
What is "Interaction Rate"?
The Interaction Rate metric in Google Ads measures the percentage of interactions (such as clicks and engagements) that your ad receives, relative to the number of times it is shown. It indicates how engaging and relevant your ad is to your target audience. A higher interaction rate typically signifies a more effective ad campaign.
Example: Measuring the Interaction Rate on a Google Ads campaign for a new product launch to gauge how many users engaged with the ad by clicking, liking, or sharing it. Tracking this helps determine if the campaign is effectively capturing audience interest.
Visualizations
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Number
Used to show a simple Metric or to draw attention to one key number.
How to track Interaction Rate in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Interaction Rate using Databox, follow these steps:
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1Connect Google Ads that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Interaction Rate on the Performance screen
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6Get Interaction Rate performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Interaction Rate
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
Basics
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DescriptionInteraction Rate is the percentage of interactions (clicks, calls, etc.) a Google Ad receives divided by the number of times the ad is shown. It measures ad effectiveness.
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Category/
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Subcategory/
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Date Added2016-06-03
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Default FormatPercentage
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Cumulative SupportYes
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UnitsNo
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Granularitieshourly, daily, weekly, monthly, quarterly, yearly
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Favorable Trendincreasing
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Historical DataYes
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Changing historical dataNo
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Forecast SupportYes
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Benchmark SupportYes
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Media SupportNo
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DimensionN/A
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Metric Typegeneral Learn more
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API Endpointhttps://googleads.googleapis.com/v18/customers/{customer-id}/googleAds:search
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This metric shows the number of times a particular keyword has triggered an ad to be shown (impressions) in a specific campaign, identified by its keyword ID.
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View-Through Conversion by Keyword Id by Campaign by Keyword
The View-Through Conversion by Keyword Id by Campaign by Keyword metric measures the number of times an ad was displayed and not clicked on, but the user later converted on the website. This metric is used to track the impact of display campaigns on the conversion of specific keywords within a campaign.
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Cost by Campaign
Cost by Campaign metric shows the amount of money spent on a specific campaign in your Google Ads account. This metric helps you understand how much you are spending on each campaign and adjust your budget accordingly for optimum results.
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Impressions (Absolute Top %) by Keyword Id by Campaign by Keyword
This metric displays the percentage of times a particular keyword triggered ads to appear in the top position above search results. It is filtered by campaign and keyword, providing insights into the effectiveness of specific keywords in driving top-of-page visibility.
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Interaction Rate by Ad Group
Interaction Rate by Ad Group is a metric that calculates the percentage of interactions (clicks, calls, etc.) a specific ad group receives relative to the number of times it was shown. It helps measure the effectiveness of ad groups in engaging users.
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