Interaction Rate is the percentage of interactions (clicks, calls, etc.) a Google Ad receives divided by the number of times the ad is shown. It measures ad effectiveness.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Interaction Rate using Databox, follow these steps:
The Clicks by Campaign by Ad Group metric tracks the number of clicks each ad group has received within a specific campaign, helping you identify which ad groups are driving the most traffic to your site.
This metric shows the number of times a particular keyword has triggered an ad to be shown (impressions) in a specific campaign, identified by its keyword ID.
The Conversions metric measures the number of desired actions taken by users on your website after clicking on your ad, such as completing a purchase or filling out a form.
The View-Through Conversion by Campaign by Ad Group metric measures the number of times a user saw an ad, didn't click on it, but later converted on the website. It helps to assess the value of display ads in terms of generating conversions.
Click-Through Rate (CTR) is the ratio of clicks to impressions of an ad, expressed as a percentage. It measures the effectiveness of an ad and indicates how relevant it is to the target audience.
The Avg. CPC by Campaign metric in Google AdWords shows the average cost per click for each campaign in your account. This allows you to see which campaigns are costing you the most per click and make adjustments to your bidding strategy to improve your return on investment.
The Cost/Conversion by Campaign by Ad Group metric shows the amount of money spent on a specific campaign or ad group in relation to the number of conversions it generates. This metric is essential in measuring the effectiveness of your ad campaigns and optimizing your budget allocation.
Search Impression Share by Campaign is a metric in Google Ads that shows the percentage of times your ads were shown out of the total times they were eligible to be shown in a specific campaign.