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Google Ads Impressions by Campaign

Impressions by Campaign metric tracks the number of times each of your ad campaigns was displayed to potential customers on search or display networks. It helps to evaluate campaign performance by measuring reach and brand awareness."

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Impressions by Campaign 2.190,879

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About
Tech details

The Impressions by Campaign metric measures the number of times an ad has been displayed on the Google Search Network or Display Network. It provides insights into the reach and exposure of an ad campaign. This metric helps to determine how many times an ad was viewed by a user who may or may not have clicked on it. This data is useful for evaluating the performance of a campaign and optimizing it for better results. It also provides information on where the ad has been displayed - whether on search results or on websites affiliated with the Display Network, making it easier to fine-tune targeting and increase return on investment.

Example: A campaign aimed at promoting a new line of sneakers had a high number of impressions across different social media platforms, resulting in a significant increase in brand awareness and website traffic.

Visualizations

Bar and Line Chart

Used to show comparisons between values.

How to track Impressions by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions by Campaign using Databox, follow these steps:

1
Connect Google Ads that contains the metric you want to track
2
Select the metric you want to track from the list of available metrics
3
Drag and drop the selected metric onto your dashboard
4
Watch your dashboard populate in seconds
5
Put Impressions by Campaign on the Performance screen
6
Get Impressions by Campaign performance daily with Scorecards or as a weekly digest
7
Set Goals to track and improve performance of Impressions by Campaign

Goals

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