The Avg. CPC by Campaign metric in Google AdWords shows the average cost per click for each campaign in your account. This allows you to see which campaigns are costing you the most per click and make adjustments to your bidding strategy to improve your return on investment.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Avg. CPC by Campaign using Databox, follow these steps:
Use this Google Ads advanced report to share high-level and in-depth metrics of your Google Ads performance. Present key insights like CPC, Conversion Rate, Keyword Drilldown, and more.
Analyze ad spend, conversions, ROAS, and more across Google, Facebook, and LinkedIn Ads. Built for CMOs, performance marketers, and growth teams to optimize campaign performance and maximize ROI.
This metric shows the number of recorded conversions for each campaign, categorized by the specific conversion action taken on your website or mobile app.
View-Through Conversions measure the number of potential customers who have seen your display ad but didn't immediately click on it, yet later converted on your website.
Cost is the amount of money you have spent on your Google AdWords campaign. It can be viewed as a total cost or broken down by ad, keyword, or other customizable factors.
Cost by Campaign metric shows the amount of money spent on a specific campaign in your Google Ads account. This metric helps you understand how much you are spending on each campaign and adjust your budget accordingly for optimum results.
CTR by Campaign by Ad Group is a performance metric that measures the click-through rate (CTR) of ads within specific ad groups in different campaigns. It provides insights into ad effectiveness and helps optimize campaigns for better ROI.
Conversion Rate is the percentage of users who take a desired action on your website or landing page after clicking on your ad. It is used to measure the effectiveness of your Adwords campaigns.
The Impressions (Absolute Top %) by Campaign metric shows the percentage of times your ad appeared as the very first result above all other ads in a given campaign, giving insight into the ad's visibility and competitiveness.
Search Impression Share by Keyword shows the percentage of times your ad was shown for a particular keyword out of the total number of searches that matched that keyword. It helps to gauge the efficiency of your keyword strategy.