The Avg. CPC by Campaign metric in Google AdWords shows the average cost per click for each campaign in your account. This allows you to see which campaigns are costing you the most per click and make adjustments to your bidding strategy to improve your return on investment.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Avg. CPC by Campaign using Databox, follow these steps:
Use this Google Ads advanced report to share high-level and in-depth metrics of your Google Ads performance. Present key insights like CPC, Conversion Rate, Keyword Drilldown, and more.
Clicks is a metric that measures the number of times users click on an ad and are directed to the advertiser's website or landing page. It helps advertisers gauge ad performance and user engagement.
Conversions by Campaign Group shows the total number of desired actions completed by users within specific campaign groups in a Google Ads account.
The All Conversions metric is a measure of all desired actions taken by users on your website after clicking an ad, including purchases, form submissions, and phone calls.
The View-Through Conversion by Campaign metric measures the number of ad views that resulted in a conversion on a website or app. It allows advertisers to track the impact of their display and video campaigns on user behavior.
This metric shows the total cost associated with a specific keyword ID within a specific campaign for a specific keyword. It helps track the efficiency and effectiveness of different keywords and campaigns in terms of cost.
Click-Through Rate (CTR) is the ratio of clicks to impressions of an ad, expressed as a percentage. It measures the effectiveness of an ad and indicates how relevant it is to the target audience.
The Conversion Rate by Campaign by Ad Group metric is a measure of how many website visitors clicked on your ad and completed a desired action. It shows the performance of specific ad groups within campaigns and helps optimize the ad strategies for improved conversion rates.
The Impressions (Absolute Top %) by Campaign by Ad Group metric measures the percentage of ad impressions that are shown as the very first ad above the organic search results, relative to all ad impressions in that specific ad group within a campaign.