The Cost/Conversion by Campaign by Ad Group metric shows the amount of money spent on a specific campaign or ad group in relation to the number of conversions it generates. This metric is essential in measuring the effectiveness of your ad campaigns and optimizing your budget allocation.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Cost / Conversion by Campaign and Ad Group using Databox, follow these steps:
The Clicks by Campaign by Ad Group metric tracks the number of clicks each ad group has received within a specific campaign, helping you identify which ad groups are driving the most traffic to your site.
Impressions by Campaign metric tracks the number of times each of your ad campaigns was displayed to potential customers on search or display networks. It helps to evaluate campaign performance by measuring reach and brand awareness."
The View-Through Conversion by Keyword Id by Campaign by Keyword metric measures the number of times an ad was displayed and not clicked on, but the user later converted on the website. This metric is used to track the impact of display campaigns on the conversion of specific keywords within a campaign.
Cost by Campaign by Ad Group metric shows the total cost incurred for a specific ad group within a particular campaign. This metric helps to determine the performance and cost-effectiveness of each ad group within a campaign.
Click-Through Rate (CTR) is the ratio of clicks to impressions of an ad, expressed as a percentage. It measures the effectiveness of an ad and indicates how relevant it is to the target audience.
The Conversion Rate by Campaign by Ad Group metric is a measure of how many website visitors clicked on your ad and completed a desired action. It shows the performance of specific ad groups within campaigns and helps optimize the ad strategies for improved conversion rates.
The Conversion Rate by Keyword Id by Campaign by Keyword metric tracks the percentage of times a specific keyword resulted in a successful conversion within a particular campaign. This helps identify which keywords are driving the most conversions and allows for optimization of ad spend.
Cost/Conversion by Campaign is a metric that compares the total cost of a specific AdWords campaign with the number of conversions generated by that campaign. It helps to determine the efficiency and profitability of each campaign and guides decisions on budget allocation and optimization.