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Google Ads Interaction Rate by Keyword

The Interaction Rate by Keyword metric measures the percentage of times users interacted with your ad after searching for a specific keyword, helping to assess the relevance and effectiveness of your keywords.

With Databox you can track all your metrics from various data sources in one place.

Interaction Rate by Keyword 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Interaction Rate by Keyword"?
Interaction Rate by Keyword is a metric in Google Ads that measures the percentage of times users interact with your ad after searching a specific keyword. It calculates the total interactions (clicks, calls, directions, etc.) divided by the total number of times your ad is shown for a particular keyword. This metric helps to evaluate the relevance and performance of keywords in driving user engagement with your ads. A high Interaction Rate suggests that the keyword is attracting interested and relevant users to engage with your ad.
Example: Tracking the Interaction Rate by Keyword can help identify which keywords are leading to the most engagement on your Google Ads campaign, allowing you to optimize bidding strategies effectively.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Interaction Rate by Keyword in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Interaction Rate by Keyword using Databox, follow these steps:

  1. 1
    Connect Google Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Interaction Rate by Keyword on the Performance screen
  6. 6
    Get Interaction Rate by Keyword performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Interaction Rate by Keyword
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google Ads integration with Databox Track Interaction Rate by Keyword from Google Ads in Databox GET STARTED

Basics

  • Description
    The Interaction Rate by Keyword metric measures the percentage of times users interacted with your ad after searching for a specific keyword, helping to assess the relevance and effectiveness of your keywords.
  • Category
    /
  • Subcategory
    /
  • Date Added
    2016-06-03
  • Default Format
    Percentage
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    hourly, daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://googleads.googleapis.com/v18/customers/{customer-id}/googleAds:search

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