CTR (Click-Through Rate) measures the percentage of users who clicked on an ad out of the total number who viewed it. It helps evaluate ad effectiveness and indicates how well its resonating with the audience.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Ad Campaign CTR using Databox, follow these steps:
Use this free and customizable Ads Spend Performance Overview Dashboard Template to drill deep into your ad spending and have clear insight into how your ad campaigns are performing.
The Uninstalls metric counts the number of times users have uninstalled your app. It helps you track the retention rate and user satisfaction.
The Total Net Revenue by Country metric shows the total revenue earned by an app or developer in a specific country after deducting any refunds or fees.
The Business Program Revenue metric in AppFigures is the total amount of revenue earned from customers who are part of your Business Program, which provides discounts and advanced features to teams and businesses.
The First Year Subscribers by Country metric in AppFigures measures the number of subscribers who have been subscribed to a particular app for the first time within the first year of its launch in each country.
Ads Requests is a metric that measures the number of times that an ad was requested to be displayed within an app or on a website. It can help app developers and marketers assess the performance and relevance of their ads to their target audience.
The Ads CTR (Click-Through Rate) metric measures the percentage of ad clicks compared to the number of ad views. It indicates the effectiveness of an ad at generating clicks and driving traffic to a website or app.
Ad Campaign Installs are the number of app installs resulting from specific advertising campaigns on various platforms, such as social media or search engines.
Ad Campaign CPA (Cost Per Acquisition) represents the cost incurred for each successful app install or action attributed to a specific advertising campaign. It helps measure ad effectiveness and optimize campaign budget allocation.