CTR (Click-Through Rate) measures the percentage of users who clicked on an ad out of the total number who viewed it. It helps evaluate ad effectiveness and indicates how well its resonating with the audience.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Ad Campaign CTR using Databox, follow these steps:
Use this free and customizable Ads Spend Performance Overview Dashboard Template to drill deep into your ad spending and have clear insight into how your ad campaigns are performing.
Re-Downloads measures the number of times an app is downloaded again by a user who had previously downloaded and possibly uninstalled the same app.
The Education Revenue by Country metric measures the total revenue earned from education-related app downloads and in-app purchases in different countries.
Gross in-app purchases revenue is the total amount of revenue generated from purchases made within an app, before deducting any fees or commissions.
Net Revenue by Country is a metric that shows the total revenue earned from an app in different countries after all deductions (such as taxes) have been made. It helps app developers evaluate their performance in specific regions and plan their marketing strategies accordingly.
Gross MRR by Country measures the total monthly recurring revenue generated by an app in each country, before accounting for any expenses or deductions.
The First Year Subscribers metric refers to the total number of paying customers who have subscribed to a service or app for the first time and have been active for at least one year.
The Non First Year Subscribers by Country metric shows the number of subscribers who have been with the app for more than one year, grouped by country.
Ads Fill Rate is the percentage of ad requests that were successfully filled with ads. It measures the efficiency of ad monetization for an app by showing how often ads are displayed to users when requested.