Ad Campaign Cost is the total amount spent on advertising within a specific campaign. This includes all costs, such as ad creation, placement, and distribution across various channels and platforms.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Ad Campaign Cost using Databox, follow these steps:
Use this free and customizable Ads Spend Performance Overview Dashboard Template to drill deep into your ad spending and have clear insight into how your ad campaigns are performing.
Re-Downloads measures the number of times an app is downloaded again by a user who had previously downloaded and possibly uninstalled the same app.
Gross Revenue is a key metric used to measure the total income generated from sales of an app, before any deductions such as commission fees or taxes.
Transitions out by Country is a metric that shows the number of times users exited an app after opening it, grouped by the countries where these exits occurred.
The Grace Expired Off by Country metric shows the number of app subscriptions that have lapsed due to non-payment ("grace expired") by country.
The Ads CTR (Click-Through Rate) metric measures the percentage of ad clicks compared to the number of ad views. It indicates the effectiveness of an ad at generating clicks and driving traffic to a website or app.
Ad Campaign CPC (Cost per Click) is the average amount of money spent per click on an ad, calculated by dividing the total cost of the campaign by the number of clicks generated. It helps measure ad efficiency and inform future budgeting decisions.
Estimated Payment Revenue is the amount of money an app developer will receive from app store sales after Apple or Google takes their commission.
The Estimated Revenue by Country metric shows the amount of income generated by an app in each specific country over a selected period of time.