Gross App Sales Revenue is the total amount of money made by an app through all sales channels before any fees or expenses are deducted.
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To track Gross App Sales Revenue using Databox, follow these steps:
Gross Refunds by Country is a metric that shows the total amount of money refunded for app purchases in each country where the app is sold, before any fees or deductions are taken into account.
App Sales by Country is a metric that shows the revenue generated by an app in different countries around the world, allowing developers to better understand their app's global performance and identify geographic trends.
Gross Revenue Refunds is the total amount of money refunded for app purchases within a given time period, including taxes and fees.
The Business Program Revenue metric in AppFigures is the total amount of revenue earned from customers who are part of your Business Program, which provides discounts and advanced features to teams and businesses.
Net Revenue is the amount of money earned from the sales of an app after refunds, app store fees, and other deductions have been subtracted.
Activations by Country is a metric in AppFigures that shows the number of installs or activations of an app broken down by country. It allows developers to see where their app is most popular and adjust their marketing strategies accordingly.
New Grace is a retention metric that measures the percentage of customers who have returned to an app after a period of time, such as 30 or 60 days, and made a new purchase or performed a new action.
Ad Campaign Installs are the number of app installs resulting from specific advertising campaigns on various platforms, such as social media or search engines.