Gross App Sales Revenue is the total amount of money made by an app through all sales channels before any fees or expenses are deducted.
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Gross in-app purchases revenue is the total amount of revenue generated from purchases made within an app, before deducting any fees or commissions.
The Gross Educational Program Revenue metric is the total income generated by an educational program before any expenses or deductions are taken out.
The Revenue Refunds metric tracks the total amount of revenue refunded by app stores to users who have requested a refund for an app or in-app purchase.
The All Active Subscriptions metric measures the total number of active subscriptions for an app or publisher across all platforms and subscription types.
Gross MRR is the total amount of monthly recurring revenue earned by an app or service before accounting for any discounts, refunds, or cancellations.
Churn measures the rate at which users are leaving your app or service, indicating customer retention. It is calculated by dividing the number of users lost over a time period by the total number of users at the beginning of that period.
Ads ECPM (Effective Cost per Mille) is a metric that measures the revenue generated by every 1000 ad impressions. It helps app developers to understand the effectiveness of their ad monetization strategy and to optimize their ad placements.
The Ad Campaign CPA by Country is a metric that helps measure the cost per acquisition (CPA) of an advertising campaign in different countries. It provides insights into which countries are the most cost-effective for a campaign and can help optimize marketing strategies.