In-App Purchases Revenue is a metric that shows the total amount of money earned from transactions made within the app, such as digital items, subscriptions, and upgrades.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track In-App Purchases Revenue using Databox, follow these steps:
The Total Net Revenue metric represents the total amount of income generated by an app after all expenses (such as commission fees) have been deducted.
Active Subscriptions is the number of paying users who have an active subscription to an app or service at a specific point in time.
Reactivations by Country measures the number of users who have reinstalled or reactivated an app in a specific country. It helps track the effectiveness of marketing efforts aimed at bringing back lapsed users and identifies regions where these efforts have been successful.
Ads ECPM (Effective Cost per Mille) is a metric that measures the revenue generated by every 1000 ad impressions. It helps app developers to understand the effectiveness of their ad monetization strategy and to optimize their ad placements.
The Ads CTR (Click-Through Rate) metric measures the percentage of ad clicks compared to the number of ad views. It indicates the effectiveness of an ad at generating clicks and driving traffic to a website or app.
Ad Campaign Cost is the total amount spent on advertising within a specific campaign. This includes all costs, such as ad creation, placement, and distribution across various channels and platforms.
Ad Campaign CPC (Cost per Click) is the average amount of money spent per click on an ad, calculated by dividing the total cost of the campaign by the number of clicks generated. It helps measure ad efficiency and inform future budgeting decisions.
Estimated Payment Revenue is the amount of money an app developer will receive from app store sales after Apple or Google takes their commission.