The Cancelled Trials by Country metric in AppFigures measures the number of free trials that were cancelled by users from each country within a certain time period.
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Used to show comparisons between values.
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Returns is a metric in AppFigures that tracks the number of times an app is returned for a refund or revoked by the app store. This metric helps developers understand the performance of their app and identify potential issues that need to be addressed.
The Refunds by Country metric in AppFigures shows the number of refunds issued for a particular app in each country, allowing developers to analyze refund trends and adjust their strategy accordingly.
Churn by Country measures the rate at which app users discontinue usage of an app in different countries, providing insights into user retention and potential reasons for lost users.
Renewals metric in AppFigures refers to the number of subscriptions that have been extended or renewed by existing customers within a given period.
The Ads Impressions by Country metric in AppFigures provides insights into the number of times an ad has been displayed to users in different countries. This helps advertisers understand where their campaigns are gaining traction and where they may need to make adjustments to better reach their target audience.
Ad Campaign Impressions is a metric that measures how many times your ad has been displayed to users on various platforms, such as social media or search engines. It indicates how many people have potentially seen your ad.
The Ad Campaign CPC by Country metric in AppFigures shows the average cost per click (CPC) for each country where your ad campaign is running. This allows you to compare the effectiveness of your campaign across different regions and adjust your strategy accordingly.
Ad Campaign CPA (Cost Per Acquisition) represents the cost incurred for each successful app install or action attributed to a specific advertising campaign. It helps measure ad effectiveness and optimize campaign budget allocation.