The Cancelled Trials by Country metric in AppFigures measures the number of free trials that were cancelled by users from each country within a certain time period.
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Used to show comparisons between values.
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Churn by Country measures the rate at which app users discontinue usage of an app in different countries, providing insights into user retention and potential reasons for lost users.
Transitions metric in AppFigures shows how many times your app was installed by users who previously had a different app version installed on their device, indicating how well your app's updates are being received and adopted.
The Trial Conversions by Country metric tracks the number of users who convert from a free trial to a paid subscription in each country where the app is available.
Active Grace is a metric in AppFigures that represents the number of distinct active users over the last 30 days who have not yet paid for the app.
The Ads Revenue by Country metric shows the amount of revenue generated by ads in different countries. This helps to identify profitable markets and optimize ad targeting strategies.
The Ads Requests by Country metric in AppFigures provides data on the number of ad requests made in a specific country. It helps app developers and advertisers understand the demand for their app in different regions, allowing them to optimize their ad campaigns and better target their audience.
Ad Campaign Cost is the total amount spent on advertising within a specific campaign. This includes all costs, such as ad creation, placement, and distribution across various channels and platforms.
Estimated Revenue is a metric in AppFigures that projects the revenue that an app has earned based on its performance data and pricing model.