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Appfigures Ad Campaign CPA

Ad Campaign CPA (Cost Per Acquisition) represents the cost incurred for each successful app install or action attributed to a specific advertising campaign. It helps measure ad effectiveness and optimize campaign budget allocation.

With Databox you can track all your metrics from various data sources in one place.

Ad Campaign CPA 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Ad Campaign CPA"?
The Ad Campaign CPA (Cost per Acquisition) is a metric used to measure the cost required to acquire a new user or customer through an advertising campaign. It is calculated by dividing the total cost of the campaign by the number of conversions or acquisitions generated. This metric is useful for analyzing the effectiveness of an ad campaign, as it provides insight into the cost efficiency of the campaign in attracting new users or customers. A lower CPA indicates that the campaign is more cost-effective in acquiring new users.
Example: A game company uses Ad Campaign CPA to optimize their ad spend on a mobile game. They track the cost per user acquisition on different ad networks and adjust their budget accordingly to ensure the highest ROI.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Ad Campaign CPA in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Ad Campaign CPA using Databox, follow these steps:

  1. 1
    Connect Appfigures that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Ad Campaign CPA on the Performance screen
  6. 6
    Get Ad Campaign CPA performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Ad Campaign CPA
Appfigures integration with Databox Track Ad Campaign CPA from Appfigures in Databox GET STARTED

Appfigures Ad Campaign CPA included in Dashboard Templates 1

  • Live view

    Appfigures Ad Campaign Performance

    Use this free and customizable Ads Spend Performance Overview Dashboard Template to drill deep into your ad spending and have clear insight into how your ad campaigns are performing.

    Appfigures

Basics

  • Description
    Ad Campaign CPA (Cost Per Acquisition) represents the cost incurred for each successful app install or action attributed to a specific advertising campaign. It helps measure ad effectiveness and optimize campaign budget allocation.
  • Category
    Mobile App Analytics
  • Subcategory
    CPA
  • Default Format
    PrefixCurrency
  • Cumulative Support
    Yes
  • Units
    Yes
  • Granularities
    daily, weekly, monthly, yearly
  • Favorable Trend
    decreasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://api.appfigures.com/v2/reports/adspend

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