Ad Campaign CPA (Cost Per Acquisition) represents the cost incurred for each successful app install or action attributed to a specific advertising campaign. It helps measure ad effectiveness and optimize campaign budget allocation.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Ad Campaign CPA using Databox, follow these steps:
Use this free and customizable Ads Spend Performance Overview Dashboard Template to drill deep into your ad spending and have clear insight into how your ad campaigns are performing.
Re-Downloads measures the number of times an app is downloaded again by a user who had previously downloaded and possibly uninstalled the same app.
Returns is a metric in AppFigures that tracks the number of times an app is returned for a refund or revoked by the app store. This metric helps developers understand the performance of their app and identify potential issues that need to be addressed.
Net Revenue is the amount of money earned from the sales of an app after refunds, app store fees, and other deductions have been subtracted.
The First Year Subscribers by Country metric in AppFigures measures the number of subscribers who have been subscribed to a particular app for the first time within the first year of its launch in each country.
Non First Year Subscribers refers to the number of subscribers who have been subscribed to a particular product or service for longer than one year, excluding those who subscribed within the first year of the product/service launch.
Ads Impressions is a metric that measures the number of times an ad has been displayed to users. It represents the total potential exposure of an ad to its intended audience.
The Ads CTR (Click-Through Rate) metric measures the percentage of ad clicks compared to the number of ad views. It indicates the effectiveness of an ad at generating clicks and driving traffic to a website or app.
Ad Campaign Impressions is a metric that measures how many times your ad has been displayed to users on various platforms, such as social media or search engines. It indicates how many people have potentially seen your ad.