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Appfigures Ad Campaign CPA

Ad Campaign CPA (Cost Per Acquisition) represents the cost incurred for each successful app install or action attributed to a specific advertising campaign. It helps measure ad effectiveness and optimize campaign budget allocation.

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Ad Campaign CPA 2.190,879

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About
Technical Details

The Ad Campaign CPA (Cost per Acquisition) is a metric used to measure the cost required to acquire a new user or customer through an advertising campaign. It is calculated by dividing the total cost of the campaign by the number of conversions or acquisitions generated. This metric is useful for analyzing the effectiveness of an ad campaign, as it provides insight into the cost efficiency of the campaign in attracting new users or customers. A lower CPA indicates that the campaign is more cost-effective in acquiring new users.

Example: A game company uses Ad Campaign CPA to optimize their ad spend on a mobile game. They track the cost per user acquisition on different ad networks and adjust their budget accordingly to ensure the highest ROI.

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How to track Ad Campaign CPA in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Ad Campaign CPA using Databox, follow these steps:

1
Connect Appfigures that contains the metric you want to track
2
Select the metric you want to track from the list of available metrics
3
Drag and drop the selected metric onto your dashboard
4
Watch your dashboard populate in seconds
5
Put Ad Campaign CPA on the Performance screen
6
Get Ad Campaign CPA performance daily with Scorecards or as a weekly digest
7
Set Goals to track and improve performance of Ad Campaign CPA

Goals

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