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Appfigures Ad Campaign CPA

Ad Campaign CPA (Cost Per Acquisition) represents the cost incurred for each successful app install or action attributed to a specific advertising campaign. It helps measure ad effectiveness and optimize campaign budget allocation.

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Ad Campaign CPA 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Ad Campaign CPA"?
The Ad Campaign CPA (Cost per Acquisition) is a metric used to measure the cost required to acquire a new user or customer through an advertising campaign. It is calculated by dividing the total cost of the campaign by the number of conversions or acquisitions generated. This metric is useful for analyzing the effectiveness of an ad campaign, as it provides insight into the cost efficiency of the campaign in attracting new users or customers. A lower CPA indicates that the campaign is more cost-effective in acquiring new users.
Example: A game company uses Ad Campaign CPA to optimize their ad spend on a mobile game. They track the cost per user acquisition on different ad networks and adjust their budget accordingly to ensure the highest ROI.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Ad Campaign CPA in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Ad Campaign CPA using Databox, follow these steps:

  1. 1
    Connect Appfigures that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Ad Campaign CPA on the Performance screen
  6. 6
    Get Ad Campaign CPA performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Ad Campaign CPA
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Appfigures integration with Databox Track Ad Campaign CPA from Appfigures in Databox GET STARTED

Appfigures Ad Campaign CPA included in Dashboard Templates 1

  • Live view

    Appfigures Ad Campaign Performance

    Use this customizable Ads Spend Performance Overview Dashboard Template to drill deep into your ad spending and have clear insight into how your ad campaigns are performing.

    Appfigures

General

  • Description
    Ad Campaign CPA (Cost Per Acquisition) represents the cost incurred for each successful app install or action attributed to a specific advertising campaign. It helps measure ad effectiveness and optimize campaign budget allocation.
  • Category
    Mobile App Analytics
  • Subcategory
    CPA

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    Yes
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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