Ad Campaign CPA (Cost Per Acquisition) represents the cost incurred for each successful app install or action attributed to a specific advertising campaign. It helps measure ad effectiveness and optimize campaign budget allocation.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Ad Campaign CPA using Databox, follow these steps:
Use this free and customizable Ads Spend Performance Overview Dashboard Template to drill deep into your ad spending and have clear insight into how your ad campaigns are performing.
The All Active Subscriptions by Country metric shows the total number of active subscriptions in each country where your app is available.
Gross MRR is the total amount of monthly recurring revenue earned by an app or service before accounting for any discounts, refunds, or cancellations.
The First Year Subscribers metric refers to the total number of paying customers who have subscribed to a service or app for the first time and have been active for at least one year.
The New Trials metric in AppFigures records the number of new trial users that have downloaded and started using your app during a specified period of time.
The New Trials by Country metric in AppFigures measures the number of free trial conversions by country for a specific app or game.
Transitions metric in AppFigures shows how many times your app was installed by users who previously had a different app version installed on their device, indicating how well your app's updates are being received and adopted.
New Grace by Country is a metric in AppFigures that displays the number of users who have launched an app for the first time in a specific country within a specific time period.
Ads CTR by Country metric shows the Click-Through Rate (CTR) of your app's ads in different countries. It helps you identify which countries have the highest engagement with your ads.