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Appfigures Churn

Churn measures the rate at which users are leaving your app or service, indicating customer retention. It is calculated by dividing the number of users lost over a time period by the total number of users at the beginning of that period.

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Churn 2.190,879

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About
Tech details

Churn is a metric that measures the rate at which customers stop using a product or service. It is typically based on a specific time period, such as a month, and is calculated by dividing the number of customers who ended their subscription or cancelled their account during that time period by the total number of customers at the beginning of the period. A high churn rate can indicate issues with customer satisfaction or retention, while a low churn rate suggests a healthy and stable customer base. It's an essential metric for businesses to understand to improve their customer retention strategies.

Example: Churn: A mobile game saw its user base decrease by 20% last month. By analyzing the churn metric, they found that most users were leaving after level 5 due to difficulty spikes.

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How to track Churn in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Churn using Databox, follow these steps:

1
Connect Appfigures that contains the metric you want to track
2
Select the metric you want to track from the list of available metrics
3
Drag and drop the selected metric onto your dashboard
4
Watch your dashboard populate in seconds
5
Put Churn on the Performance screen
6
Get Churn performance daily with Scorecards or as a weekly digest
7
Set Goals to track and improve performance of Churn

Goals

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