Churn measures the rate at which users are leaving your app or service, indicating customer retention. It is calculated by dividing the number of users lost over a time period by the total number of users at the beginning of that period.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Churn using Databox, follow these steps:
Use this free and customizable Appfigures Subscriptions Performance Dashboard Template to drill deep into your subscription tracking and have clear insight into your subscriptions by country and your net revenue.
The Gross Refunds metric in AppFigures represents the total amount of money refunded by all customers within a specified time frame for an app or game.
Active Subscriptions is the number of paying users who have an active subscription to an app or service at a specific point in time.
MRR stands for Monthly Recurring Revenue, which measures the predictable revenue generated by subscription-based businesses on a monthly basis.
Cancellations metric in AppFigures refers to the number of times users have cancelled their subscriptions or in-app purchases within a specified time period.
The Non First Year Subscribers by Country metric shows the number of subscribers who have been with the app for more than one year, grouped by country.
New Subscriptions is a metric that shows the number of new users who have subscribed to a particular app or service during a specific time period.
The Ad Campaign Installs by Country metric shows the number of app installs generated by specific ad campaigns within each country.
Estimated Downloads is a metric that gives an approximate number of times your app has been downloaded across all app stores.