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Appfigures Churn

Churn measures the rate at which users are leaving your app or service, indicating customer retention. It is calculated by dividing the number of users lost over a time period by the total number of users at the beginning of that period.

With Databox you can track all your metrics from various data sources in one place.

Churn 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Churn"?
Churn is a metric that measures the rate at which customers stop using a product or service. It is typically based on a specific time period, such as a month, and is calculated by dividing the number of customers who ended their subscription or cancelled their account during that time period by the total number of customers at the beginning of the period. A high churn rate can indicate issues with customer satisfaction or retention, while a low churn rate suggests a healthy and stable customer base. It's an essential metric for businesses to understand to improve their customer retention strategies.
Example: Churn: A mobile game saw its user base decrease by 20% last month. By analyzing the churn metric, they found that most users were leaving after level 5 due to difficulty spikes.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Churn in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Churn using Databox, follow these steps:

  1. 1
    Connect Appfigures that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Churn on the Performance screen
  6. 6
    Get Churn performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Churn
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

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Appfigures integration with Databox Track Churn from Appfigures in Databox GET STARTED

Appfigures Churn included in Dashboard Templates 1

  • Live view

    Appfigures Subscriptions Overview

    Use this customizable Appfigures Subscriptions Performance Dashboard Template to drill deep into your subscription tracking and have clear insight into your subscriptions by country and your net revenue. 

    Appfigures

General

  • Description
    Churn measures the rate at which users are leaving your app or service, indicating customer retention. It is calculated by dividing the number of users lost over a time period by the total number of users at the beginning of that period.
  • Category
    Mobile App Analytics
  • Subcategory
    Revenue

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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